story

END. has been traditionally a men’s store for almost 17 years.

Now that we have women's, we really want to champion that unisex aesthetic. I feel like unisex is the future.

I think it's important for people to come in and have an experience and I think you definitely get that when you come into an END. store. It's just a nice vibe and you're surrounded by likeminded people and it really reinforces the fact that we’ve got a strong community.

We need to really make an experience for our customer. I feel like any Geordie, is proud of END. being a brand developed in Newcastle.

What sets us aside from our competitors is the passion the team provides. Working at END. is like a big family, we all love each other.

With the Womenswear store, it’s really opened up like streetwear in like more of the shoe culture. towards women, rather than just men.

I think how END. has impacted Newcastle, is it’s brought a whole host of brands that people native to the area would never be familiar with. We’ve seen like an increasing number of footwear collaborations which are like in women’s sizing, which is refreshing to see.

We do a lot of community talks and activations with people of interest within the industry, Whether it's like, an up and coming designer from like a womenswear brand. It's almost going going beyond like, trying to sell a product. Let's like have a conversation. 

The back and forth between the community, and what we offer as a retailer really sets you apart from other people in the space. When the store first opened it was a really small store on a cobbled street in Newcastle.

We've always seen that female shopper in the store. That's the reason that we launched womenswear as well, We built our offering and brought in a womenswear team to really expand. We just wanted to give womenswear a lens that is a little bit more dual gender. We always want to push the boundaries.

We don’t just shrink and pink it, We’ve really got a a curated area for her, It’s not just an off shoot of men's.

Even though END. is really inclusive and is open to everyone, like for me I’ve always shopped at END. and I think now just offering more smaller sizes is going to help just push the women's aspect even further and get more women involved in the END. community.

We’re just at the beginning with womenswear, and I can't wait personally to see where we take it. You know, we want everybody to be on that journey with us as a brand.

Some of the brands that they had back then, to what they’ve got now are mind blowing. There’s no other store like END.

Talking Shop:

END.