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# Jordan Brand launches the Air Jordan XXXVIII
##### Product news
The latest Air Jordan performance basketball shoe features new plate technology in the sole, among other unique details.
Last updated: 15 July 2024
3 min read
*Original content published: 1 July, 2023*
__What to know:__
- Inspired by the straps on the Air Jordan VIII, the Air Jordan XXXVIII sneaker will debut the X-Plate, a new plate technology that helps to keep players' feet secure over the footbed during sharp movements.
- The upper features embroidered designs highlighting Michael Jordan's performance in the 1993 championship series.
- The Air Jordan XXXVIII is the most sustainably made Air Jordan signature shoe in Jordan Brand history, made from at least 20 percent recycled material by weight.
- The release date for the Air Jordan XXXVIII is 18 August 2023.
## Shop Jordan basketball shoes
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Basketball Shoes
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__R 2 599,95__](https://www.nike.com/za/t/tatum-4-basketball-shoes-q4hsRF/HQ4614-004)
- [
\
Luka 5 'Slovenian Glow'
\
Basketball Shoes
\
__R 2 599,95__](https://www.nike.com/za/t/luka-5-slovenian-glow-basketball-shoes-uOD3OY3T/IM5182-002)
- [
\
Luka 77
\
Basketball Shoes
\
__R 1 999,95__](https://www.nike.com/za/t/luka-77-basketball-shoes-vMmmFehp/IF1610-002)
The Air Jordan XXXVIII is the next chapter in Jordan Brand basketball shoe history. This sneaker debuts a new plate technology, the X-Plate, which draws insights from Michael Jordan's playing style, including his expert footwork, court mobility and fadeaway jumper.
Built to support intricate footwork on the court, the shoe is designed low to the ground so players have optimal court feel during pivots, cuts and defensive slides. A nod to the X-shaped straps on the Air Jordan VIII, the new X-Plate in the sole of the sneaker helps keep the foot over the footbed during sharp movements.
(Related: [Jordan Brand launches Tatum 1 signature shoe](https://www.nike.com/za/a/tatum-1-release-info))
The X-Plate is the newest instalment of exclusive Jordan plate technology, from the Flight Plate to the Eclipse Plate to the IsoPlate.
[](https://www.nike.com/za/w/jordan-basketball-shoes-37eefz3glsmzy7ok)
An inner herringbone traction pattern underfoot is combined with a full-length Zoom Strobel cushioning unit and Cushlon 3.0 foam, which work together to provide a responsive feel.
The embroidery over the forefoot area in the upper helps secure the foot, while also highlighting Michael Jordan's performance in the 1993 championship series. For example, 41 cross-hatches on the collar represent Jordan's 41-points-per-game average for the series. Three diamonds on the medial side symbolise the Chicago franchise's third consecutive championship.
The Air Jordan XXXVIII is the most sustainably made Air Jordan signature shoe in Jordan Brand history, made from at least 20 percent recycled material by weight.
[Shop basketball shoes made from sustainable materials](https://www.nike.com/za/w/basketball-sustainability-shoes-3glsmz3ngp4zy7ok)
__Release date:__ The Air Jordan XXXVIII sneaker launches on 18 August in the 'Fundamental' white, red and black colourway on Jordan.com and at selected global retailers.
[](https://www.nike.com/za/w/jordan-basketball-shoes-37eefz3glsmzy7ok)
The 'FIBA' colourway honours the International Basketball Federation, the worldwide governing body for basketball. The white upper is complemented by an insole decorated with all the hues of the vibrant FIBA logo. The release date for the 'FIBA' colourway is 7 September.
[](https://www.nike.com/za/w/jordan-basketball-shoes-37eefz3glsmzy7ok)
'The Centre Star' colourway is inspired by the women's game and will be released on 25 September.
## Frequently asked questions
When will the Air Jordan 38 be released?
The Air Jordan XXXVIII sneaker launches in the 'Fundamental' white, red and black colourway on 18 August 2023, on Jordan.com and at selected global retailers. The 'FIBA' colourway will release on 7 September and 'The Centre Star' colourway will release on 25 September.
What is the price of the Air Jordan 38?
The retail price for the Air Jordan XXXVIII is $200.
## Shop Nike Basketball
[View All](https://www.nike.com/za/w/basketball-3glsm)
- [
\
Ja 3 'Animal Pack'
\
Basketball Shoes
\
__R 2 699,95__](https://www.nike.com/za/t/ja-3-animal-pack-basketball-shoes-Yb1rP2jd/IU6793-800)
- [
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KD19 'Blueberry Blast'
\
Basketball Shoes
\
__R 3 199,95__](https://www.nike.com/za/t/kd19-blueberry-blast-basketball-shoes-RzbnS8tv/IH1117-400)
- [
\
A'Two 'Pinkies Up'
\
A'ja Wilson Basketball Shoes
\
__R 2 799,95__](https://www.nike.com/za/t/atwo-pinkies-up-aja-wilson-basketball-shoes-7VmPvnaa/IH1135-602)
- [
\
Sabrina 4
\
Basketball Shoes
\
__R 2 599,95__](https://www.nike.com/za/t/sabrina-4-basketball-shoes-oOLgRNIA/II0402-300)
- [
\
Kobe III Protro
\
Sail and Hot Punch Basketball Shoes
\
__R 3 699,95__](https://www.nike.com/za/launch/r/IQ3917-100)
- [
\
LeBron XXIII
\
Basketball Shoes
\
__R 3 899,95__](https://www.nike.com/za/t/lebron-xxiii-basketball-shoes-3F9mP7qm/IM5125-401)
- [
\
Nike G.T. Cut Academy 2
\
Basketball Shoes
\
__R 1 999,95__](https://www.nike.com/za/t/gt-cut-academy-2-basketball-shoes-qSTb37Zv/HV9774-004)
- [
\
Nike Standard Issue
\
Men's Dri-FIT 13cm (approx.) Mesh Basketball Shorts
\
__R 1 099,95__](https://www.nike.com/za/t/standard-issue-mens-dri-fit-12-5cm-approx-mesh-basketball-shorts-H0uEZlWv/IM5916-418)
- [
\
JA
\
Men's 20.5cm (approx.) Dri-FIT Basketball Shorts
\
__R 999,95__](https://www.nike.com/za/t/ja-mens-20-5cm-approx-dri-fit-basketball-shorts-FuZiqY4l/IM5197-010)
- [
\
Sabrina
\
Nike Dri-FIT Basketball T-Shirt
\
__R 799,95__](https://www.nike.com/za/t/sabrina-nike-dri-fit-basketball-t-shirt-XadQ30OD/IO0941-353)
Originally published: 1 July 2023
## Related Stories
- 
[](https://www.nike.com/za/a/luka-2-release-info)
# Product news
# Jordan Brand launches Luka 2 Basketball Shoe
- 
[](https://www.nike.com/za/a/air-jordan-2-h-wings-release-info)
# Product news
# Jordan Brand launches Air Jordan 2 "H" Wings honouring Howard "H" White
- 
[](https://www.nike.com/za/a/tatum-1-release-info)
# Product news
# Jordan Brand launches Tatum 1 signature shoe
- 
[](https://www.nike.com/za/a/air-jordan-36-release-info)
# Product news
# Everything you need to know about the iconic Air Jordan XXXVI
- 
[](https://www.nike.com/za/a/air-zoom-gt-cut-2-release-info)
# Product news
# The next leap in basketball innovation: Air Zoom G.T. Cut 2
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