Nike By You

    What If You Were a Shoe?

    Let's find out! Be just who you are by putting more youness in your shoeness with Nike By You, Nike's co-creation service for Members. A little more of this, a little less of that—just have fun customising a shoe that feels more like you.

    Nike By You

    What If You Were a Shoe?

    Let's find out! Be just who you are by putting more youness in your
    shoeness with Nike By You, Nike's co-creation service for Members. A
    little more of this, a little less of that—just have fun customising a shoe
    that feels more like you.

    Choose a So-You Shoe

    Whether you're remixing a classic into something never seen before or simplifying the latest drop into a totally neutral palette, your customisation journey starts with choosing a shoe. Luckily, we're always adding newness so you can find the just-right way to express your style.

    Choose a So-You Shoe

    Whether you're remixing a classic into something never seen before or
    simplifying the latest drop into a totally neutral palette, your customisation
    journey starts with choosing a shoe. Luckily, we're always adding
    newness so you can find the just-right way to express your style.

    How to Nike By You

    Spinning through all the curated colour palettes and premium material options in the Nike By You builder is an experimentation session in 3D. Not sure where to start? We asked Nike designers for their best tips and tricks in a series of fun, short videos to help you find that so-you spark.

    How to Nike By You

    Spinning through all the curated colour palettes and premium material
    options in the Nike By You builder is an experimentation session in 3D.
    Not sure where to start? We asked Nike designers for their best tips and
    tricks in a series of fun, short videos to help you find that so-you spark.

    What's Your PiD?

    Like your shoe signature, your Personal iD is any combo of letters and numbers that rep you. Maybe it's a nickname, a mantra or your computer password (wait, probably not a good idea). It can be almost anything! Pick your PiD, and show the world who this signature shoe belongs to.

    Nike By You Custom Shoes

    What's Your PiD?

    Like your shoe signature, your Personal iD is any combo of letters and
    numbers that rep you. Maybe it's a nickname, a mantra or your computer
    password (wait, probably not a good idea). It can be almost anything! Pick
    your PiD, and show the world who this signature shoe belongs to.

    Nike By You Custom Shoes