JOE FRESHGOODS X NIKELAB: THE BESPOKE DESTROYER

JOE FRESHGOODS X NIKELAB: THE BESPOKE DESTROYER

The NikeLab Bespoke Destroyer is now available at NikeLab Chicago.

 

Joe Freshgoods, aka “t-shirt papi,” created an exclusive patch collection for the launch of the Bespoke program, NikeLab’s personal and customizable design experience. Available exclusively at NikeLab Chi, and only for the Bespoke Destroyer Jacket, Freshgoods’ patches are just like Joe himself: authentic Chicago.

The NikeLab Bespoke Destroyer is now available at NikeLab Chicago.

 

Joe Freshgoods, aka “t-shirt papi,” created an exclusive patch collection for the launch of the Bespoke program, NikeLab’s personal and customizable design experience. Available exclusively at NikeLab Chi, and only for the Bespoke Destroyer Jacket, Freshgoods’ patches are just like Joe himself: authentic Chicago.

“When I was given the task, I wanted to create symbols that creatively sneak Chicago on people,” he says. Inspired by Chicago slang and iconic neighborhood spots, the Freshgoods patch collection tells the story of the city and its strong streetwear culture. “They don’t talk about us like they talk about New York or LA, but we have Virgil, Don C, and me. We lowkey shaking up the fashion industry.”

“When I was given the task, I wanted to create symbols that creatively sneak Chicago on people,” he says. Inspired by Chicago slang and iconic neighborhood spots, the Freshgoods patch collection tells the story of the city and its strong streetwear culture. “They don’t talk about us like they talk about New York or LA, but we have Virgil, Don C, and me. We lowkey shaking up the fashion industry.”

For his photo shoot, friend and creative collaborator Nolis Anderson photographed Joe at the locations that inspired the collection. “I think right now I embody Chicago, and I like representing Chicago from a worldwide point of view,” he says. “People wear Yankees hats and have never been to New York. I like to put Chicago on people, that’s my goal. I want you to wear your jacket and feel Chicago, feel proud to wear it in Paris or in New York.”

For his photo shoot, friend and creative collaborator Nolis Anderson photographed Joe at the locations that inspired the collection. “I think right now I embody Chicago, and I like representing Chicago from a worldwide point of view,” he says. “People wear Yankees hats and have never been to New York. I like to put Chicago on people, that’s my goal. I want you to wear your jacket and feel Chicago, feel proud to wear it in Paris or in New York.”

The NikeLab Bespoke Destroyer is available by appointment only. To book a 1:1 design consultation email nikelabchi@nike.com.

The NikeLab Bespoke Destroyer is available by appointment only. To book a 1:1 design consultation email nikelabchi@nike.com.

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