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Driving the athlete in the spotlight is a lifetime of work behind the scenes.

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In a perspective shifting collaboration, Nike teams with Yoon Ambush to shine a light on the so-often
hidden world of the creative game. We’re drawing back the curtain to unveil a roster of all-stars,
grinding in an arena where “hustle” and “flex” take on meanings all their own. Equal parts physical
marathon and psychological struggle – to survive this field, you’ve got to be on your game.

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YOON AMBUSH creative director x designer x DJ “We don’t get to share the backend of
how much we work. Like athletes, it’s not
achieved overnight. But we’re all running
toward our goal and share the same
motivation. That common point, whether
you do sports, or something creative is our
mentality: to practice, and work toward it,
step by step.”

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IB KAMARA stylist x trainer x artist “I’ve picked up running and yoga before the shoot
to clear my head and put me in a mental and
physical state to be creative on set.”

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MCKENNA HELLAM model x horse rider x animal activist “I’ve got to be able to stand for long hours,
with lots of bending, twisting and awkward
poses for long lengths of time. Playing sports
helps keep my mind and body fit for this.”

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HART LËSHKINA photographers x surfer x ballerina x artists “We’re a team running back and forth on large sets to create these images.
It takes clear communication and concise vision from everybody on set to
realize we all share the same intensity, passion, and focus for the work.”

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ROBERT STOREY set designer x yogi x sculptor “Sport plays a big part in my daily ritual, I do
yoga every day to keep myself centered.”

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LAUREN TSAI model x trainer x illustrator

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ADESUWA model x trainer x director x author “All great athletes are brilliant performers, using
their minds, body and soul to push boundaries on
the daily. And it’s not just a physical thing. It
requires strategy and being creative.”

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