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NIKE X MMW FLUID BY DESIGN // GENERATED TO MOVE Sartorial trailblazer Matthew Williams and Nike launch an apparel
collection inspired by a generation born to thrive in never-ending
flux. Using Nike’s vast repository of athlete-informed data, Williams
uses computational and generative design to forge fluid training
apparel for the transitional lifestyle. Modular layers, magnetic
buckles and smart storage flow with Williams’ approach to
versatile movement for those beyond labels. Available now.

MATTHEW M WILLIAMS Fashion Designer Chicago-born, California-raised creative director Matthew
Williams has formed his refined aesthetic by working with
top talent in the worlds of art, music and fashion over the
last decade. The sustainability-conscious designer uses his
discerning eye and dynamic work ethic to power electric
collaborations with Nike and select influencers across the
media of apparel, print, digital and live experience.

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