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We Believe Education
Unlocks Greatness

We believe in a world where everyone has the same opportunities and that education has the
power to promote diversity, inclusion and equality. We are dedicated to leveraging the power
of our brand to create a level playing field for underserved youth. We do this by unlocking
access to education and mentorship.
 
From the start, education has been at the core of who we are and what we do. Michael Jordan
credited his teachers with giving him the confidence to step onto the court and always placed
value on education. In this spirit, Wings is committed to helping young people around the
world reach their greatest potential through access to education. 

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OUR IMPACT

By the Numbers

1,650 STUDENTS
FUNDED

30+ PARTNERS

8,080
SEMESTERS FUNDED

32,700
HOURS VOLUNTEERED

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OUR FOCUS

Inspired by the man.
Carried by the Family.

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Scholars Program The Wings Scholars Program at UNCF provides
access to educational opportunities to underserved
youth, enabling young people to achieve their
greatness. In turn, this empowers teachers to help
promising students plan and work towards their
college dreams.

Ultimately, Wings is dedicated to realizing Jordan
brand’s goal of positively impacting the educational
lives of young people inspired by Michael Jordan’s
aspirational story.

Wings scholarship applicants are nominated by
Wings’ strategic partners. Learn more about our
partners by clicking on any of the logos below.

See how the Wings scholarship uses Michael
Jordan’s legacy to impact lives:

Design Program The Wings Design Program introduces high school
students to introductory educational programming
geared towards the footwear and apparel
design industry. 
 
Following the global announcement of the WINGS
initiative, Jordan Brand kicked off its North America
efforts in Chicago with Little Black Pearl. This
program provided a series of intensive 10-week
training workshops in footwear and apparel design to
students from Little Black Pearl Art and Design
Academy. Student participants work with Jordan
Brand and local designers and receive mentorship
throughout the creative process as they develop
their own designs. 

Explore how the Wings Design Program gets
students geared towards the design industry:

Intern Program Career preparation is key to helping students
prepare for life and careers after college. 
 
In the Wing’s and Nike, Inc. paid internship program,
undergraduate students are fully immersed in the
brand’s culture of curiosity and innovation. Interns
interact with Nike employees and leaders, tackle
complex business challenges, and build relationships
and skills that endure far beyond their internship.
They work on teams such as Design, Global
Communications, Brand Marketing, Technology,
Finance, Supply Chain and practically every other
area of the company. They also gain access to world-
class facilities and employee benefits.
 
Wings Scholars can first apply for internships via the
UNCF Wings Scholarship Portal. Selected applicants
will be invited to apply for internships through Nike’s
job portal. 

Click below to explore opportunities within
the program.

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GET INVOLVED

Our Collection

Our Wings branded footwear launches directly support the program.
Purchasing the shoes raises the funds to send our Wings scholars to college. 

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AIR JORDAN XII
'WINGS'
Signifying perseverance, this AJ XII features
gold accents with a gold wing graphic that
signifies agitation under pressure.

AIR JORDAN V
'WINGS'
This AJ V is inspired by designs and
illustrations from students at Little Black
Pearl, a nonprofit cultural arts center
serving Chicago's youth.

AIR JORDAN I
'WINGS'
To signify MJ’s confidence in the face of
doubt, an antiqued gold undertone chips
away at a black base in this AJ I.

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Our Partners We partner with more than 30 organizations that are deeply committed to
advancing educational equality within the communities they serve. The Wings
scholarship and internship applicants are nominated by our partners. Learn more
about them and how you can get involved by clicking on the logos below. 

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OUR STORIES

Wings in the News

Michael Jordan Visits
a North Carolina
Sneaker Store that
has a Community-
Based Mission
Sneaker boutique Social Status has
emerged as one of the most influential
shoe retailers in the country, in more ways
than one. The store recently crafted its
own rendition of the Air Jordan VI.

How Nike and Jordan
Brand Invested in the City
of Charlotte this NBA All-
Star Weekend
His Airness has roots that run deep in both
the city of Charlotte and the state of North
Carolina. He showed love for the region through
both personal gestures and efforts from Jordan
Brand over the All-Star break.

Jordan Brand is Giving
Kids Full Rides to
College — No Basketball
Experience Needed
The Wings platform was recently featured
in an article on The Undefeated,
highlighting the Jordan Brand’s
commitment to helping young people
around the globe unlock greatness.

Teenage DACA
Recipient Gets Full Ride
Via Jordan Brand-
Carolina Youth
Coalition Program
Carlos Santos, a high school senior, was
recognized on court as All-Star Weekend
kicked off in Charlotte. He dreams of one
day becoming an architect.

Jordan Brand Launches
Global Wings Platform
Jordan Brand announces the latest evolution of
Wings by partnering with Youth Outreach: a
Hong Kong-based youth center that provides a
safe haven and mentorship for at-risk youth.

Westbrook Supports
Charities in Beijing
MVP Russell Westbrook unveils the “Why Not?
Beijing” art exhibition at the World Trade
Day Stadium.

Wings 2.0 in China Students and mentors describe how the
scholarship program changed their lives.

Jordan Wings Platform
Awards Scholarships
After teaming up with local New Orleans
educational partners, graduating high school
seniors are rewarded with the opportunity to
pursue higher education.

Welcoming the Jordan
Wings Class of 2018
Watch a montage of this year’s students finding
out they’ve received Jordan Wings scholarships.

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