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Coming 09.03.16

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The Air Jordan I birthed the brand by debuting with defiance. Designed for a player unlike anything the league had ever seen before, with its iconic Red, Black and White color blocking, the shoe was never meant to be in compliance.

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Michael Jordan

“My attitude is that if you push towards something that you think is a weakness, then I will turn that perceived weakness into a strength.”

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Remastered 1985

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Watch the Jordan
Commercial

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Air Jordan I
Retro

Insight

Designed with extra foam strategically padded points and tight toe overlays, this shoe was made - at the time - for total protection during in-game propulsion. The Anti-Gravity Machines return as a symbol of excellence and a signal for where the brand is about to go.

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“All the things that the AJ I broke open back
in the day, and now to bring it back out.
For me, to be a part of that is a blessing.”

Russell Westbrook

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DEFY GRAVITY Watch Michael Jordan speak on
the defiant origins of the Air Jordan I.

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Michael
Jordan

“I felt like I wanted to be different, and the league wanted to stop that.”

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@masterness

@timcnee

@kamthekaiju

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AIR JORDAN XXXI

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