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UNTIL WE ALL WIN

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It doesn’t matter what you play.
Nobody wins alone.
Whether it’s as a team, within our communities, or with anyone who celebrates our
victory as their own — progress only comes if we get there together.
Through decades of game-changing dedication from LGBTQIA+ athletes,
those who work to make sport a more inclusive space for all, and the expression of icons like designer Gilbert Baker, the playing field becomes more level every day.
But as far as we’ve come, the game won’t be equal until we all win.

BETRUE UNTIL WE ALL WIN

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BETRUE Athletes and Allies

We believe that sport is a catalyst for conversation, change and action and we proudly support our family of LGBTQIA+ athletes and allies. Together they add to the legacy of athletes who will stand together until all of us win. As allies, we hope this inspires more people to do the same.

Sue Bird, Seattle Storm Basketball
Jewell Loyd, Seattle Storm Basketball
Jordin Canada, Seattle Storm Basketball Brittney Griner, Phoenix Mercury Basketball

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“For me to be able to support another athlete—whether they have a physical disability or they identify as being LGBTQIA—I think it's important to use sport as a way to fiercely take up space in a world that hasn’t always made room for people like me or people that are different.”
—Scout Basset

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“I'm more comfortable being who I really am than what other people would want me to be or who I might be afraid to be.”
—Elissa Steamer

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BETRUE Collection
The 2019 BETRUE Collection pays homage to activist Gilbert Baker and his iconic rainbow flag design
that remains a worldwide beacon of hope and change 40 years later.

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Supporting the LGBTQIA+ Community This year, Nike is proud to celebrate Pride month by supporting more than 20 organizations advancing the LGBTQIA+ community through grants administered by the Charities Aid Foundation of America.