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[最新](https://www.nike.com/tw/stories) - [DNA](https://www.nike.com/tw/stories/dna) - [指導](https://www.nike.com/tw/stories/coaching) - [運動員\*](https://www.nike.com/tw/stories/athletes) - [社群](https://www.nike.com/tw/stories/community) - [文化](https://www.nike.com/tw/stories/culture) - [創新](https://www.nike.com/tw/stories/innovation) - [所有精彩故事](https://www.nike.com/tw/stories/all) 靈感 # 留下印記，永不停歇 ##### Nike 檔案部門 慶祝 Nike 經典標誌問世 50 週年之際，一起來回顧這個標誌的由來，以及眾人最初為何未把這個標誌視為成功之作。 上一次更新：2022年5月15日 4 分鐘閱讀時間 大多數人聽到 Nike，腦海裡會立刻浮現經典的 Swoosh 圖像。Swoosh 躋身世上馳名的品牌標誌之列，具有許多意義：這是機能和紀律、創新與不羈、創造力和變革的象徵。  一直以來我們都可以看到繪製與 3D 化的 Swoosh，這個標誌也被剪成髮型樣式，並成為身上的刺青圖樣。已故、不凡的 Virgil Abloh 透過各種超棒的方式，打造出藝術性的混搭設計，甚至打破傳統品牌規範，為 Off-White Zoom Tempo Solar Red 加入變形的噴漆版本。許多時尚、音樂、運動和文化界的其他重要人士也透過品牌聯名合作，玩轉創變這個標誌。 因此，如果認為最初要構想出這樣一個標誌，得花上幾週或幾個月，並由知名設計師團隊透過層層細節和一輪又一輪的討論，且經過構思和好幾遍的設計才能完成，其實也是很合理的假設。 不過這與事實相去甚遠。  在品牌共同創辦人 Phil Knight 簡略的說明下，這項任務被交到了波特蘭州立大學平面設計系學生 Carolyn Davidson 的手中。為了跟上生產截止日期，來回作業的時間很短，過程中意見給得快又直接，令人感受不到太多的熱忱。 她帶著各種設計版本，走進不起眼的奧勒岡小會議室，歷史將在這裡寫下，而其中的一個版本只是簡單的一個圓圈或洞洞 (取決於你怎麼看)。其他四個可能的選項遭拒後，與其說 Swoosh 受到熱烈的喝采，這個設計較像是勉強妥協後的結果。Knight 最初對此遲遲沒有拍板的反應，現在已眾所皆知。 ## 「我沒有超愛這個標誌，但相信之後我會越來越喜歡。」 Phil Knight 就這樣，當時實際上被稱為「Stripe」的標誌 (Carolyn 一直到現在還是這樣稱呼)，被空運到墨西哥的瓜達拉哈拉 (Guadalajara)，產線隨即也動了起來。由於必須即時送達，時間相當緊迫，設計團隊在那場會議後沒有經過處理就直接送了過去，可見當時手繪的版本就足以讓鞋款進入生產流程。 在這之後的故事發展，大家都已經知道了，我們現在也見證了這一切。Swoosh 接著成為文化經典象徵，Davidson 幾個星期在薄紙上繪製的設計，所創造出的影響力，超乎當時在場每個人的想像。 這個標誌後來成為了遠近馳名的符號，上方影片介紹更多你所不知道的歷史。此傳奇標誌接下來的薪火相傳，則掌握在各位手中。請密切注意 Nike 的 Instagram 專頁，看看一些你我熟悉的面孔如何歡慶 Swoosh 的 50 歲生日。 眾星雲集：A’ja Wilson、Ada Hegerberg、Bebe Vio、Chen Ye、Chloe Kim、Dina Asher-Smith、Dirk Nowitzki、Dylan Alcott、Faith Kipyegon、Feng Chen Wang、G Dragon、Giannis Antetokounmpo、Mia Hamm、Oksana Masters、Quinn、Ricardo Pepi、Ronaldinho、Sabrina Ionescu、Sophie Hahn、Virgil Abloh、Wang Shuang、Yoon Ahn 和 Yuto Horigome。  初始發布：2022年5月1日 資源 [加入會員](https://www.nike.com/tw/register) [跑鞋搜尋工具](https://www.nike.com/tw/running/shoe-finder) [Nike 指導](https://www.nike.com/tw/coaching) [傳送意見回饋](https://www.nike.com#site-feedback) 協助 [取得協助](https://www.nike.com/tw/help) [訂單狀態](https://www.nike.com/tw/orders) [出貨與寄送](https://www.nike.com/tw/help/a/shipping-delivery-gs) [退貨](https://www.nike.com/tw/help/a/returns-policy-gs) [付款選項](https://www.nike.com/tw/help/a/payment-options-gs) [聯絡我們](https://www.nike.com/tw/help/#contact) 公司 [關於 Nike](http://about.nike.com/) [最新消息](http://about.nike.com/zh-Hant/newsroom) [職涯發展](https://careers.nike.com) [投資者](http://investors.nike.com/) [環境永續性](https://www.nike.com/tw/sustainability) [影響力](https://about.nike.com/zh-Hant/impact) [報告疑慮](https://speakup.nike.com) ## 資源 [加入會員](https://www.nike.com/tw/register) [跑鞋搜尋工具](https://www.nike.com/tw/running/shoe-finder) [Nike 指導](https://www.nike.com/tw/coaching) [傳送意見回饋](https://www.nike.com#site-feedback) ## 協助 [取得協助](https://www.nike.com/tw/help) [訂單狀態](https://www.nike.com/tw/orders) [出貨與寄送](https://www.nike.com/tw/help/a/shipping-delivery-gs) [退貨](https://www.nike.com/tw/help/a/returns-policy-gs) [付款選項](https://www.nike.com/tw/help/a/payment-options-gs) [聯絡我們](https://www.nike.com/tw/help/#contact) ## 公司 [關於 Nike](http://about.nike.com/) [最新消息](http://about.nike.com/zh-Hant/newsroom) [職涯發展](https://careers.nike.com) [投資者](http://investors.nike.com/) [環境永續性](https://www.nike.com/tw/sustainability) [影響力](https://about.nike.com/zh-Hant/impact) [報告疑慮](https://speakup.nike.com) 台灣 - 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