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The Nike Joyride Flyknit OBJ pays homage to the superstar’s beginnings, inscribing “Baton Rouge - Louisiana”—his hometown—on a translucent upper strap, along with a clear message: “Best After 05/19/14”—the date he signed his first NFL contract. Since going pro, OBJ’s worked hard to show the world his game-changing best. Inside the Joyride’s sole, thousands of tiny beads shape to your foot with each step, working hard so you can perform at your best too. With Joyride’s beads propelling you forward, you won’t look back—that is, until a career full of statement-making moments calls for commemoration.