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Since 1985, the DNA of Jordan Brand has always been a mystery of defiance and greatness. The traits that shape the brand’s identity are innate to those who fly together in the Jordan family. Just like those who represent Jordan, over 35 years of Air Jordan ingenuity have shaped a legacy that’s still being written. Refreshing the iconic fire red colorway of the Jordan 5, the Air Jordan XXXV "DNA" is a nod to the fiery fighter plane ethos and intensity of the ‘90s dovetailed with the innovation of future history.