Nike By Kim Jones
Nike x Kim Jones Collection: Football Redesigned
Football redesigned, culture reimagined. Inspired by the world’s biggest tournament, Kim Jones’ lifestyle collaboration gives the game a new perspective.
A British designer leading a multi-billion dollar fashion house, Kim Jones has been a staple in the industry since 2003. Spending most of his life between Africa and England, Jones developed a pashion for football. Now, ahead of his collection being revealed in Paris, he’s fusing influences from fashion and streetwear with sport. Kim Jones’ redesign stands for an expression that’s as unique as it is irreverent. Infusing his background into the collection, Jones’ English heritage and love for the beautiful game come through in multiple aspects of its design. His prolific background and this statement collection mark a new wave in football lifestyle apparel.