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SUSTAINABLE PERFORMANCE INNOVATION

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DEMAND THE UNREASONABLE In a world of finite resources, we use less to give you so much more.

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PUSHING THE LIMITS OF SUSTAINABLE PERFORMANCE INNOVATION Just as you demand more from your body, we demand more from ourselves, designing our innovations to use only what’s needed to make athletes better. Because every ounce of energy, every milligram of material, and every fraction of a second matters.

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LIGHT ON YOUR FEET. LIGHTER ON WASTE. Flyknit technology prevents millions of pounds of waste from ever reaching the landfill, delivering the lightest, strongest, and most adaptive footwear ever created by Nike.

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"NIKE FLYKNIT IS AN ILLUSTRATION OF THE UNIQUE NATURE OF NIKE DESIGN. IT HELPS US IMAGINE PRODUCT
THAT CAPTIVATES AT FIRST GLANCE. ITS BEAUTY DELIVERS A VISCERAL REACTION THAT GIVES DESIGNERS
AND ATHLETES GOOSEBUMPS AND IT ALLOWS US TO CREATE USING LESS WASTE THAN EVER BEFORE."
John Hoke, VP Nike Design

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60% LESS WASTE*

*On average compared to traditional cut and sew shoe manufacturing

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MORE WITH LESS.
IS THAT UNREASONABLE?

ABSOLUTELY.

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Sustainable innovation is a catalyst for revolutionising the way we do business and an opportunity that's been integrated across our business in policies, processes and products. We are innovating solutions that benefit athletes, the company and the world.

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