story

"Hello. I'm Seungheon Oh. I run 'GoodNews in the Morning'".

"We collect discarded clothes and leftover materials with the hope of giving them a new purpose".

"At the sewing machine, I experiment with things I want to make and explore the possibilities of materials in various ways".

"My own new rule began with the question 'Can't we transform something old or worn into something new?'. I want to break the familiar mindset that old things must be thrown away and create a new standard where repairing and reusing becomes the norm".

"The work for Nike TOMA Seoul isn't just a product—it's a new story, reborn in a new form, carrying the memory experiences of a football match".

"We dismantled football boots that could no longer be worn, turning the outer material into card wallets or lip balm cases, and transforming outsoles too worn for functional use into objects like these".

"Through this TOMA Seoul campaign, I want to share the idea that upcycling is not some grand performance, but a value anyone can practise in everyday life. I hope Good News's work serves as an example of that possibility".

GOODNEWS SPORTS @TOMA SEOUL: Behind The Design

GOODNEWS SPORTS @TOMA SEOUL

Behind the Design