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LEBRON JAMES

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FOR THE UNBREAKABLE: LEBRON 15 All-new BattleKnit material and a powerful cushioning combination meet the demands of incredibly explosive players.

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LEBRON 15 If they hadn't tried to break him down, he wouldn't know that he's unbreakable. LeBron's ability
to rise when no one else can proves that nothing is ever too impossible to achieve.
'New Heights' celebrates LeBron's ability to reach any goal and shatter any ceiling.

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BATTLEKNIT Brand-new BattleKnit—a type of Flyknit material
designed specifically for LeBron—delivers stretchy
support, ultra-lightweight flexibility and a locked-in feel.

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SOCK-LIKE FIT A full inner sleeve offers a secure, sock-like fit and a
high-stretch collar provides flexible support around your
ankle. The collar also lets you get the shoe on and off easily.

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ZOOM AND MAX COMBINED This is the first time both Nike Zoom Air and
Max Air have been used in a basketball shoe.
The combination helps soften hard landings
and enables quick moves for powerful players.

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BEHIND THE DESIGN: LEBRON 15 Nike designer Jason Petrie has been working with LeBron James
for more than a decade. The two have a near-telepathic bond.
When it came time to conceptualise LeBron's fifteenth shoe,
they wanted the vibe to be aggressive, stylish and modern,
yet classic. They agreed on where to play it safe and where
to push the boundaries. Here, Petrie discusses the
nuances of the LeBron 15 design.

KNIT FOR LEBRON When Petrie and his team showed LeBron an early iteration of Flyknit,
LeBron loved it. But the 117.9-kilogramme powerhouse wasn't convinced it
would hold up. He needed something stronger. So Nike's Knit Innovation
team set to work knitting the material in a completely different way. The team
wanted LeBron to feel locked down, but also be able to move freely and react
when he needed to. The result: BattleKnit. "We were able to engineer the
protection, stretch and performance specifications we wanted for each area of
the shoe", Petrie says. "It's an all-in-one package".

WHEN CUSHIONINGS COLLIDE The LeBron 15 also has a brand-new cushioning system to power
incredibly explosive players like LeBron: a combination of Max Air
and Nike Zoom Air. "LeBron loves Max Air", Petrie says. And with
this combination, he'll be able to run and jump at full speed, come
down with force, absorb that impact and then sprint off in another
direction—and each step will propel him forwards. Petrie says,
"It delivers everything you'd expect from Zoom Air,
with the comfort of Max Air".

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LEBRON 15 'NEW HEIGHTS'

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