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[Senaste](https://www.nike.com/se/stories) - [DNA](https://www.nike.com/se/stories/dna) - [Coachning](https://www.nike.com/se/journal/coachning) - [Atleter\*](https://www.nike.com/se/stories/atleter) - [Community](https://www.nike.com/se/stories/community) - [Kultur](https://www.nike.com/se/stories/kultur) - [Innovation](https://www.nike.com/se/stories/innovation) - [Alla stories](https://www.nike.com/se/stories/alla) Inspiration # Never Done Listening ##### Department of Nike Archives Bill Bowerman var inte bara innovatör ... han var också problemlösare, och lärde oss alla att det första steget när det gäller att lösa alla sorters problem är att lyssna ... Senast uppdaterad: 14 juli 2022 Lästid: 4 min När Bill Bowerman 1948 började som coach för löparlaget på University of Oregon såg de flesta löparskor ut som vanliga skor i läder med spikar genom sulan. Bills kunskapstörst gjorde att han studerade allt från anatomi till materialsammansättning och letade efter sätt att förbättra dåtidens design. Men när han kontaktade skotillverkare med sina idéer var det knappt någon som ville lyssna. Så Bill gick in i verkstaden. Oavsett om han skapade unika ovandelar i ormskinn, rådjursskinn eller fiskskinn, eller drog ut alla spikar ur en existerande sko för att flytta på dem för optimerad löpning så letade han alltid efter nya sätt att göra skor lättare, snabbare och mer effektiva i varje steg.  Hayward Field, den legendariska friidrottsarenan på University of Oregon blev platsen där experimenten testades. Bill hade ett litet kontor under läktaren med en dörr som ledde rakt till bana 8, ytterbanan. Enligt legenden brukade Bill ofta sticka ut huvudet och be någon intet ont anande förstaårsstudent testa hans senaste uppfinning. Oavsett om det ledde till kramp i fötterna i flera dagar eller ett framsteg för Bill såg han alltid till att få en detaljerad rapport från sina löpare och ta hänsyn till data i nästa version.  "Jag engagerar mig fortfarande i löpare jag kallar för hamburgare. De kommer aldrig slå några rekord. Men de kan uppnå sin egen potential." – Bill Bowerman När maratonlöparen och den blivande olympiern Kenny Moore på universitetet bröt foten under en löprunda rev Bill upp skorna han använde och upptäckte att de saknade hålfotsstöd i mitten, vilket bidragit till Moores stressfraktur. Bill började jobba på en sko med mjukt skumgummi i hälen och framfoten, en innersula med dämpning och en styv yttersula i gummi som Kenny kunde bära under sin rehab. Resultatet skulle komma att leda till Nike Cortez, en av de mest klassiska och mest sålda löparskor som någonsin skapats.  En prototyp skapad för Kenny Moore (bilden) utgjorde inspirationen för legendariska Nike Cortez. Löpare på University of Oregon var inte de enda som dryg nytta av Bills driv för att lösa små problem varje dag. När läktarna på Hayward Field renoverades flyttade Bill sin arbetsbänk till källaren i en sjukvårdslokal i centrala Eugene. Bill skapade sedan specifika skor för patienter med ortopediska behov i byggnaden, och i utbyte fick hans löpare röntgas för att skapa detaljrika bilder av benen i deras fötter så att han kunde ta fram unika spikmönster för varje enskild individ.  Bill ska ha aldrig ha velat bli kallad "innovatör", utan föredrog "problemlösare". Hans arbete tänjde onekligen gränserna för skodesign något enormt. Han insåg att sann innovation aldrig uppstår i ett vakuum. Först måste man lyssna. Sen ser man problemet. Sen hittar man lösningen, och om man har tur förändrar det världen.   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