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As of 2020, 100% of the cotton we use across our entire product line is certified organic, recycled or Better Cotton sourced through the Better Cotton Initiative (BCI). BCI works to improve cotton farming globally, sourcing cotton through a system of Mass Balance. All of our organic cotton is grown without fossil fuel-derived pesticides or synthetic fertilisers and we also recycle more than 680 metric tons of cotton each year.
BCI trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers' rights and well-being. Organic cotton delivers the same long-lasting comfort and breathability as conventional cotton, and is grown without the use of fossil fuel-derived pesticides or synthetic fertilisers. Since organic cotton is developed using farming techniques that help replenish soil fertility, it also has a lower carbon impact than conventional cotton.
Learn more about our Move to Zero journey towards zero carbon and zero waste, including how we're working to design product with sustainability in mind and help protect thefuture ofwhere we live and play.