Designing Phantom GT began with a simple question: How can Nike Football make Phantom players better? On the pitch, these footballers are some of the most dynamic playmakers and skilful athletes at passing, dribbling and shooting. Knowing that, Nike Football designers went forwards with engineering the perfect boot for unleashing a player's natural creativity.
"Typically, as you're designing a football boot, we designers gather images and start sketching immediately. In the case with Phantom GT, we didn't do any of that. We actually went straight to the lab and collected data".
Global Football Senior Creative Director
An All-New Generation
For the first time on a Nike Football boot, generative texture was used on the upper to give players optimal grip on the ball. Based on data from a Nike Sport Research Lab (NSRL) study on how the ball interacts with the boot during passing, dribbling and shooting, generative design experts were able to adjust the placement, density and angle of the generative texture to help with ball control.
"However Phantom players want to interact with the ball, they'll feel confident that the ball is going to react exactly how they expect it to", says Ben Stewart, Global Football Product Line Manager.
Data Driven. Athlete Focused.
That athlete confidence is essential to the design process. Footballers trust their boots to play and perform as intended, so for Phantom GT, an exact science was applied. When building the new Nike Hyperquick System—similar to the process for creating generative texture—there was no guesswork.
Using athlete testing and generative design, the Hyperquick System was tuned to keep footballers on their feet at high speeds. It's rigid in the right areas for support during quick cuts, and its agility studs are patterned to help create space from defenders.
"The Phantom GT is fantastic. The touch, the feel of the boot is the best I have ever worn in my career".
Kevin De Bruyne
2x Premier League Champion