story

"We're fired up, it's the 50th anniversary of Nike, Will. It's going to be a big day. We have a special guest. We're talking all about the future of innovation. This is Straight From The Source".

"Hey, everyone. My name's Reggie. I'm a Footwear Product Director on Men's Air Max. Would you do us the honour of revealing what you have in front of you?"

"This is the Air Max Scorpion. This shoe today really comes from the idea of … "

"How do we create a system around the bag that really creates a new sensation and a better experience for anyone who's going to wear it? So what you see here is a kind of a five-part design around the bag".

"And that also births the name of Scorpion. And then around the bag, you have this soft TPU frame that you see coming across here".

"And what that is doing is basically distributing force and weight from the wearer onto certain areas of the bag to really engage and make it respond in a brand-new way".

"Is this the elevation of the VaporMax, or is this something entirely different? You can definitely tell that it's being informed and that we've took learnings from VaporMax, but at the same time … "

"I think we try to think about this shoe as its own item and its own insight and innovation".

"Reggie, how heavy is the shoe, because you're just, you're holding it perfectly still. It's got to be pretty light, right? The shoes are deceivingly light for sure".

"Flyknit being kind of a very pinnacle innovation first, but also being zero waste came to the forefront as something that we could use to create this 360-degree experience with the bag".

"In terms of materials, we have this brand-new version of Flyknit as well. It's called chenille yarn, and it has a very soft kind of touch to feel".

"Can you tell us just a quick wrap-up on what you're most excited about having this come to the market? For me, I think about it as a moment in time that we start to kind of move into a new chapter … "

"And I'm super excited for the way that we're going to kind of take Air bags, the way we're going to create new systems around them … "

"Create things that are a little bit more disruptive than maybe where we've been with the Bubble in the past. Thank you and this amazing shoe that you got".

SNKRS Live Highlights: Straight From The Source—Air Max Scorpion