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[Fotball](https://www.nike.com/no/w/barn-fotball-1gdj0zv4dh) - [Basketball](https://www.nike.com/no/w/barn-basket-3glsmzv4dh) - [Gym](https://www.nike.com/no/w/barn-trening-studio-58jtozv4dh) - [Skateboarding](https://www.nike.com/no/w/skateboarding-8mfrf) - [Sport](https://www.nike.com/no/lockerroom) - [Høydepunkter](https://www.nike.com/no/w/nyheter-trening-3k7dgz3n82y) - [Nyheter](https://www.nike.com/no/w/nyheter-trening-3k7dgz3n82y) - [Bestselgere](https://www.nike.com/no/w/bestselgere-trening-3k7dgz76m50) - [Jordan Basketball](https://www.nike.com/no/w/jordan-basket-37eefz3glsm) - [Løping: Se mer om Aerofit](https://www.nike.com/no/w/loping-klaer-37v7jz6ymx6) - [Løping](https://www.nike.com/no/running) - [Alt innen løping](https://www.nike.com/no/w/loping-37v7j) - [Sko](https://www.nike.com/no/w/loping-sko-37v7jzy7ok) - [Klær](https://www.nike.com/no/w/loping-klaer-37v7jz6ymx6) - [Tilbehør](https://www.nike.com/no/w/loping-tilbehor-og-utstyr-37v7jzawwpw) - [Fotball](https://www.nike.com/no/fotball) - 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[NikeSKIMS-guider](https://www.nike.com/no/nikeskims-lookbook) - [NikeSKIMS Lookbook](https://www.nike.com/no/nikeskims-lookbook) - [NikeSKIMS BH-guide](https://www.nike.com/no/nikeskims-bh-guide) - [Kolleksjonsguide for NikeSKIMS](https://www.nike.com/no/kolleksjonsguide-nikeskims) - [Klær](https://www.nike.com/no/w/nikeskims-b2asd) - [Alle klær](https://www.nike.com/no/w/nikeskims-klaer-6ymx6zb2asd) - [BH-er](https://www.nike.com/no/w/nikeskims-sports-bh-er-40qgmzb2asd) - [Overdeler og singleter](https://www.nike.com/no/w/nikeskims-overdeler-og-t-skjorter-9om13zb2asd) - [Leggings](https://www.nike.com/no/w/nikeskims-tights-og-leggings-29sh2zb2asd) - [Shorts](https://www.nike.com/no/w/nikeskims-shorts-38fphzb2asd) - [Sko](https://www.nike.com/no/w/nikeskims-sko-b2asdzy7ok) - [Tilbehør](https://www.nike.com/no/w/nikeskims-tilbehor-og-utstyr-awwpwzb2asd) - [Kolleksjoner](https://www.nike.com/no/kolleksjonsguide-nikeskims) - [Alle kolleksjoner](https://www.nike.com/no/w/nikeskims-b2asd) - [Shine](https://www.nike.com/no/w/nikeskims-nikeskims-shine-aq8qbzb2asd) - [Matte](https://www.nike.com/no/w/nikeskims-nikeskims-matte-5s3enzb2asd) - [Airy](https://www.nike.com/no/w/nikeskims-nikeskims-airy-5c1qqzb2asd) - [Ribbed Seamless](https://www.nike.com/no/w/nikeskims-nikeskims-seamless-6lh4szb2asd) - [Stretch Knit](https://www.nike.com/no/w/nikeskims-nikeskims-stretch-knit-21jwlzb2asd) - [Studio Stretch](https://www.nike.com/no/w/nikeskims-studio-stretch-admbq) - [Stretch Nylon](https://www.nike.com/no/w/nikeskims-stretch-nylon-7sut9) - [Weightless](https://www.nike.com/no/w/nikeskims-nikeskims-weightless-4csx8zb2asd) - [Kjøp etter farge](https://www.nike.com/no/w/nikeskims-b2asd) - [Obsidian](https://www.nike.com/no/w/nikeskims-svart-90poyzb2asd) - [Dark Sepia](https://www.nike.com/no/w/nikeskims-dark-sepia-81pvm) - [Phoenix](https://www.nike.com/no/w/nikeskims-phoenix-1jhtj) - [Cobalt](https://www.nike.com/no/w/nikeskims-bla-8hfx3zb2asd) - [Ivory](https://www.nike.com/no/w/nikeskims-hvit-4g797zb2asd) Cancel Avbryt Populære søketermer [fotball drakt norge](https://www.nike.com/no/w?q=fotball%20drakt%20norge&vst=fotball%20drakt%20norge)[fotball sko](https://www.nike.com/no/w?q=fotball%20sko&vst=fotball%20sko)[sko](https://www.nike.com/no/w?q=sko&vst=sko)[air force 1](https://www.nike.com/no/w?q=air%20force%201&vst=air%20force%201)[fotballsko](https://www.nike.com/no/w?q=fotballsko&vst=fotballsko)[basketball sko](https://www.nike.com/no/w?q=basketball%20sko&vst=basketball%20sko)[barcelona](https://www.nike.com/no/w?q=barcelona&vst=barcelona)[nike vomero plus](https://www.nike.com/no/w?q=nike%20vomero%20plus&vst=nike%20vomero%20plus) [](https://www.nike.com/no/favorites "Favoritter")[](https://www.nike.com/no/cart "Varer i handlekurv: 0") Se Alle Nye Ankomster [Handle](https://www.nike.com/no/w/new-3n82y) ## Inspirasjon - [Nyeste](https://www.nike.com/no/historier) - [DNA](https://www.nike.com/no/historier/dna) - [Veiledning](https://www.nike.com/no/historier/coaching) - [Athletes\*](https://www.nike.com/no/historier/atleter) - [Fellesskap](https://www.nike.com/no/historier/fellesskap) - [Kultur](https://www.nike.com/no/historier/kultur) - [Innovasjon](https://www.nike.com/no/historier/innovasjon) - [Alle historiene](https://www.nike.com/no/historier/alle) Inspirasjon # Never Done Skateboarding ##### Department of Nike Archives Rewind to 2002 and get a glimpse of Nike SB’s journey from skateboarding outsider to cultural staple. Sist oppdatert: 6. mars 2026 4 minutters lesing  Ah, twenty years of Nike SB. What started off as a big brand on the outskirts of an insular movement turned into a welcome champion or the sport, pushing the culture and footwear innovation forward like only Nike can. But the SB story is full of twists, turns, sends, and bails – all leading to where we, and skateboarding, are today. Let’s take a stroll down memory lane… The year was 2002. After many unsuccessful forays into skateboarding, Nike tapped a young visionary by the name of Sandy Bodecker to lead a new charge. Fresh off his success integrating Nike into the equally challenging world of global football, it wasn’t long before he had Nike (finally) heading in the right direction with skateboarding too. And then came the SB Dunk… The SB Dunk craze took things to a new level, but that was just the start. Always leading through innovation, we constantly asked ourselves: How can we make it lighter? Less clunky? More dynamic? Fresher looking? The answers led to reimagined models, iconic artist collaborations, and signature athlete lines. Speaking of signature athlete lines, this story would be incomplete without the skateboarders who put us on, wore us out, and greatly shaped skateboarding into what it is today. The team started with four style icons, and soon after saw seismic additions with athletes like Paul Rodriguez (one of only four people to ever have 10 signature shoes with Nike), Eric Koston, Stefan Janoski, Omar Salazar, Lewis Marnell and Lance Mountain alongside up-and-comers Grant Taylor, Ishod Wair and Shane O’Neill. SB skate videos like Debacle, Chronicles, Gizmo, Trust Fall, Constant and, of course, Today Was A Good Day defined eras, immortalizing our athletes in the uber important pantheon of skate content. Today, that 4 is now 46 strong, with a healthy range of SOTYs, road-dogs, Olympians and underground legends across the globe. The new generation, led by the likes of Leo Baker, Nyjah Huston, Yuto Horigome, Rayssa Leal and Sky Brown are redefining the sport on their own terms, opening the door to anyone who’s brave enough to get on a board. The last 20 years have been nothing less than legendary. And the next 20 will leave even bigger shoes to fill.   The SB Dunk craze took things to a new level, but that was just the start. Always leading through innovation, we constantly asked ourselves: How can we make it lighter? Less clunky? More dynamic? Fresher looking? The answers led to reimagined models, iconic artist collaborations, and signature athlete lines. Speaking of signature athlete lines, this story would be incomplete without the skateboarders who put us on, wore us out, and greatly shaped skateboarding into what it is today. The team started with four style icons, and soon after saw seismic additions with athletes like Paul Rodriguez (one of only four people to ever have 10 signature shoes with Nike), Eric Koston, Stefan Janoski, Omar Salazar, Lewis Marnell and Lance Mountain alongside up-and-comers Grant Taylor, Ishod Wair and Shane O’Neill. SB skate videos like Debacle, Chronicles, Gizmo, Trust Fall, Constant and, of course, Today Was A Good Day defined eras, immortalizing our athletes in the uber important pantheon of skate content. Today, that 4 is now 46 strong, with a healthy range of SOTYs, road-dogs, Olympians and underground legends across the globe. The new generation, led by the likes of Leo Baker, Nyjah Huston, Yuto Horigome, Rayssa Leal and Sky Brown are redefining the sport on their own terms, opening the door to anyone who’s brave enough to get on a board. The last 20 years have been nothing less than legendary. And the next 20 will leave even bigger shoes to fill.  Opprinnelig publisert: 30. desember 2022 ## Relaterte historier -  [](https://www.nike.com/no/a/vi-fortsetter-skape-historie-tigerbelles) # Department of Nike Archives # Historie tar aldri slutt -  [](https://www.nike.com/no/a/fabian-domenech-om-a-finne-seg-selv-gjennom-meditasjon-og-yoga) # Veiledning # Podkasten Trained: Finn autentisitet med Fabian Domenech -  [](https://www.nike.com/no/a/bygg-vaner-med-james-clear) # Veiledning # Podkasten Trained: Bygg gode vaner med James Clear -  [](https://www.nike.com/no/a/maria-wada-om-yoga-og-dansekarrieren-sin) # Veiledning # Podkasten Trained: Skap et nytt bilde av deg selv med Maria Wada -  [](https://www.nike.com/no/a/stilen-til-nike-fc-nicole) # Kultur # Stilen til Nike FC: Nicole Ressurser [Finn butikk](https://www.nike.com/gb/retail/) [Bli medlem](https://www.nike.com/no/medlemskap) [Tilbakemeldinger](https://www.nike.com#site-feedback) Hjelp [Bestillingsstatus](https://www.nike.com/gb/orders/details) [Frakt og levering](https://www.nike.com/gb/help/a/shipping-delivery-eu) [Returer](https://www.nike.com/gb/help/a/returns-policy-eu) [Betalingsalternativer](https://www.nike.com/gb/help/a/payment-options-eu) [Kontakt oss](https://www.nike.com/gb/help/#contact) [Omtaler](https://www.nike.com/no/help/a/anmeldelser) Selskap [Om Nike](https://about.nike.com/) [Nyheter](https://news.nike.com/) [Ledige stillinger](https://jobs.nike.com/) [Investorer](https://investors.nike.com/) [Bærekraft](https://www.nike.com/gb/sustainability) [Nike Coaching](https://www.nike.com/no/coaching) Fellesskapstilbud [Student](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55e7b273c5b3a03a5b76d/?locale=no__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx5JwR9w2A%24) [Lærer](https://urldefense.com/v3/__https://services.sheerid.com/verify/68dcfa39c3f2fd1cd3069932/?locale=no__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx7qMmEvBw%24) [Helsepersonell](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55c62273c5b3a03a58f2c/?locale=no__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx5DWfDNyg%24) [Ressurser](https://www.nike.com/gb/help) [Finn butikk](https://www.nike.com/gb/retail/) [Bli medlem](https://www.nike.com/no/medlemskap) [Tilbakemeldinger](https://www.nike.com#site-feedback) [Hjelp](https://www.nike.com/gb/help) [Bestillingsstatus](https://www.nike.com/gb/orders/details) [Frakt og levering](https://www.nike.com/gb/help/a/shipping-delivery-eu) [Returer](https://www.nike.com/gb/help/a/returns-policy-eu) [Betalingsalternativer](https://www.nike.com/gb/help/a/payment-options-eu) [Kontakt oss](https://www.nike.com/gb/help/#contact) [Omtaler](https://www.nike.com/no/help/a/anmeldelser) [Selskap](https://about.nike.com/en) [Om Nike](https://about.nike.com/) [Nyheter](https://news.nike.com/) [Ledige stillinger](https://jobs.nike.com/) [Investorer](https://investors.nike.com/) [Bærekraft](https://www.nike.com/gb/sustainability) [Nike Coaching](https://www.nike.com/no/coaching) ## Fellesskapstilbud [Student](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55e7b273c5b3a03a5b76d/?locale=no__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx5JwR9w2A%24) [Lærer](https://urldefense.com/v3/__https://services.sheerid.com/verify/68dcfa39c3f2fd1cd3069932/?locale=no__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx7qMmEvBw%24) [Helsepersonell](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55c62273c5b3a03a58f2c/?locale=no__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx5DWfDNyg%24) Norge - © 2026 Nike, Inc. 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