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- [Tennis Slam](https://www.nike.com/no/w/herre-tennis-slam-7vd60znik1)
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- [Alle sko](https://www.nike.com/no/w/herre-sko-nik1zy7ok)
- [Fritid](https://www.nike.com/no/w/herre-fritid-sko-13jrmznik1zy7ok)
- [Jordan](https://www.nike.com/no/w/herre-jordan-sko-37eefznik1zy7ok)
- [Løping](https://www.nike.com/no/w/herre-loping-sko-37v7jznik1zy7ok)
- [Fotball](https://www.nike.com/no/w/herre-fotball-sko-1gdj0znik1zy7ok)
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- [Trening og treningsstudio](https://www.nike.com/no/w/herre-trening-studio-sko-58jtoznik1zy7ok)
- [Skateboarding](https://www.nike.com/no/w/herre-skateboarding-sko-8mfrfznik1zy7ok)
- [Tilpassede sko](https://www.nike.com/no/w/herre-nike-by-you-sko-6ealhznik1zy7ok)
- [Klær](https://www.nike.com/no/w/herre-klaer-6ymx6znik1)
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- [Shorts](https://www.nike.com/no/w/herre-shorts-38fphznik1)
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- [Sport](https://www.nike.com/no/w/herre-trening-3k7dgznik1)
- [Løping](https://www.nike.com/no/running)
- [Fotball](https://www.nike.com/no/fotball)
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- [Trening og treningsstudio](https://www.nike.com/no/training)
- [Tennis](https://www.nike.com/no/tennis)
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- Merker
- [Nike Sportswear](https://www.nike.com/no/w/herre-fritid-13jrmznik1)
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- [NOCTA](https://www.nike.com/no/w/herre-nocta-25nhbznik1)
- [Dame](https://www.nike.com/no/women)
- [Høydepunkter](https://www.nike.com/no/w/nyheter-dame-3n82yz5e1x6)
- [Nyheter](https://www.nike.com/no/w/nyheter-dame-3n82yz5e1x6)
- [Bestselgere](https://www.nike.com/no/w/dame-bestselgere-5e1x6z76m50)
- [Favoritter fra Nike Fleece](https://www.nike.com/no/w/dame-nike-studio-fleece-klaer-5e1x6z6ymx6zs531)
- [Style By Moon Shoe](https://www.nike.com/no/nike-style-by)
- [Tennis Slam](https://www.nike.com/no/w/dame-tennis-slam-5e1x6z7vd60)
- [Skolestart](https://www.nike.com/no/w/dame-back-to-school-5e1x6z840ik)
- [Sko](https://www.nike.com/no/w/dame-sko-5e1x6zy7ok)
- [Alle sko](https://www.nike.com/no/w/dame-sko-5e1x6zy7ok)
- [Fritid](https://www.nike.com/no/w/dame-fritid-sko-13jrmz5e1x6zy7ok)
- [Jordan](https://www.nike.com/no/w/dame-jordan-sko-37eefz5e1x6zy7ok)
- [Løping](https://www.nike.com/no/w/dame-loping-sko-37v7jz5e1x6zy7ok)
- [Trening og treningsstudio](https://www.nike.com/no/w/dame-trening-studio-sko-58jtoz5e1x6zy7ok)
- [Fotball](https://www.nike.com/no/w/dame-fotball-sko-1gdj0z5e1x6zy7ok)
- [Tilpassede sko](https://www.nike.com/no/w/dame-nike-by-you-sko-5e1x6z6ealhzy7ok)
- [Klær](https://www.nike.com/no/w/dame-klaer-5e1x6z6ymx6)
- [Alle klær](https://www.nike.com/no/w/dame-klaer-5e1x6z6ymx6)
- [Hettegensere og sweatshirts](https://www.nike.com/no/w/dame-hettegensere-og-pullovere-5e1x6z6rive)
- [Overdeler og t-skjorter](https://www.nike.com/no/w/dame-overdeler-og-t-skjorter-5e1x6z9om13)
- [Shorts](https://www.nike.com/no/w/dame-shorts-38fphz5e1x6)
- [Leggings](https://www.nike.com/no/w/dame-tights-og-leggings-29sh2z5e1x6)
- [Bukser](https://www.nike.com/no/w/dame-pants-and-tights-2kq19z5e1x6)
- [Matchende sett](https://www.nike.com/no/w/dame-matchende-sett-2lukpz5e1x6)
- [Jakker](https://www.nike.com/no/w/dame-jakker-og-vester-50r7yz5e1x6)
- [Sports-BH-er](https://www.nike.com/no/w/dame-sports-bh-er-40qgmz5e1x6)
- [Tilbehør](https://www.nike.com/no/w/dame-tilbehor-og-utstyr-5e1x6zawwpw)
- [Sport](https://www.nike.com/no/w/dame-trening-3k7dgz5e1x6)
- [Trening og treningsstudio](https://www.nike.com/no/training)
- [Løping](https://www.nike.com/no/running)
- [Fotball](https://www.nike.com/no/fotball)
- [Basketball](https://www.nike.com/no/basketball)
- [Tennis](https://www.nike.com/no/tennis)
- [Skateboarding](https://www.nike.com/no/w/dame-skateboarding-5e1x6z8mfrf)
- [Golf](https://www.nike.com/no/golf)
- Merker
- [NikeSKIMS](https://www.nike.com/no/nikeskims)
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- [ACG: All Conditions Gear](https://www.nike.com/no/acg)
- [Jordan](https://www.nike.com/no/w/dame-jordan-37eefz5e1x6)
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- [Bestselgere](https://www.nike.com/no/w/barn-bestselgere-76m50zv4dh)
- [For tenåringer](https://www.nike.com/no/tenaring)
- [Nike x LEGO®-kolleksjonen](https://www.nike.com/no/lego)
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- [Sko](https://www.nike.com/no/w/barn-sko-v4dhzy7ok)
- [Alle sko](https://www.nike.com/no/w/barn-sko-v4dhzy7ok)
- [Fritid](https://www.nike.com/no/w/barn-fritid-sko-13jrmzv4dhzy7ok)
- [Jordan](https://www.nike.com/no/w/barn-jordan-sko-37eefzv4dhzy7ok)
- [Fotball](https://www.nike.com/no/w/barn-fotball-sko-1gdj0zv4dhzy7ok)
- [Løping](https://www.nike.com/no/w/barn-loping-sko-37v7jzv4dhzy7ok)
- [Basketball](https://www.nike.com/no/w/barn-basket-sko-3glsmzv4dhzy7ok)
- [Gym](https://www.nike.com/no/w/barn-trening-sko-3k7dgzv4dhzy7ok)
- [Klær](https://www.nike.com/no/w/barn-klaer-6ymx6zv4dh)
- [Alle klær](https://www.nike.com/no/w/barn-klaer-6ymx6zv4dh)
- [Hettegensere og sweatshirts](https://www.nike.com/no/w/barn-hettegensere-og-pullovere-6rivezv4dh)
- [Overdeler og t-skjorter](https://www.nike.com/no/w/barn-overdeler-og-t-skjorter-9om13zv4dh)
- [Draktsett og drakter](https://www.nike.com/no/w/barn-fotball-jerseys-synthetic-1gdj0z3a41ezv4dh)
- [Tracksuits](https://www.nike.com/no/w/barn-tracksuits-synthetic-1ll2wzv4dh)
- [Shorts](https://www.nike.com/no/w/barn-shorts-38fphzv4dh)
- [Bukser og tights](https://www.nike.com/no/w/barn-pants-and-tights-2kq19zv4dh)
- [Matchende sett](https://www.nike.com/no/w/barn-matchende-sett-2lukpzv4dh)
- [Jakker](https://www.nike.com/no/w/barn-jakker-og-vester-50r7yzv4dh)
- [Tilbehør](https://www.nike.com/no/w/barn-tilbehor-og-utstyr-awwpwzv4dh)
- [Barn etter alder](https://www.nike.com/no/w/barn-v4dh)
- [Tenåringer (13–17 år)](https://www.nike.com/no/w/teen-collection-6hgue)
- [Store barn (7–12 år)](https://www.nike.com/no/w/store-barn-7-15-ar-barn-agibjzv4dh)
- [Små barn (3–7 år)](https://www.nike.com/no/w/little-kids-barn-6dacezv4dh)
- [Sped-/småbarn (0–3 år)](https://www.nike.com/no/w/baby-toddler-barn-2j488zv4dh)
- [Sport](https://www.nike.com/no/w/barn-trening-3k7dgzv4dh)
- [Løping](https://www.nike.com/no/w/barn-loping-37v7jzv4dh)
- [Fotball](https://www.nike.com/no/w/barn-fotball-1gdj0zv4dh)
- [Basketball](https://www.nike.com/no/w/barn-basket-3glsmzv4dh)
- [Gym](https://www.nike.com/no/w/barn-trening-studio-58jtozv4dh)
- [Skateboarding](https://www.nike.com/no/w/skateboarding-8mfrf)
- [Sport](https://www.nike.com/no/lockerroom)
- [Høydepunkter](https://www.nike.com/no/w/nyheter-trening-3k7dgz3n82y)
- [Nyheter](https://www.nike.com/no/w/nyheter-trening-3k7dgz3n82y)
- [Bestselgere](https://www.nike.com/no/w/bestselgere-trening-3k7dgz76m50)
- [Jordan Basketball](https://www.nike.com/no/w/jordan-basket-37eefz3glsm)
- [Løping: Se mer om Aerofit](https://www.nike.com/no/w/loping-klaer-37v7jz6ymx6)
- [Løping](https://www.nike.com/no/running)
- [Alt innen løping](https://www.nike.com/no/w/loping-37v7j)
- [Sko](https://www.nike.com/no/w/loping-sko-37v7jzy7ok)
- [Klær](https://www.nike.com/no/w/loping-klaer-37v7jz6ymx6)
- [Tilbehør](https://www.nike.com/no/w/loping-tilbehor-og-utstyr-37v7jzawwpw)
- [Fotball](https://www.nike.com/no/fotball)
- [Alt innen fotball](https://www.nike.com/no/w/fotball-1gdj0)
- [Sko](https://www.nike.com/no/w/fotball-sko-1gdj0zy7ok)
- [Klær](https://www.nike.com/no/w/fotball-klaer-1gdj0z6ymx6)
- [Tilbehør](https://www.nike.com/no/w/fotball-tilbehor-og-utstyr-1gdj0zawwpw)
- [Trening og treningsstudio](https://www.nike.com/no/training)
- [Alt innen trening og treningsstudio](https://www.nike.com/no/w/trening-studio-58jto)
- [Sko](https://www.nike.com/no/w/trening-studio-sko-58jtozy7ok)
- [Klær](https://www.nike.com/no/w/trening-studio-klaer-58jtoz6ymx6)
- [Tilbehør](https://www.nike.com/no/w/trening-studio-tilbehor-og-utstyr-58jtozawwpw)
- [Mer sport](https://www.nike.com/no/w/trening-3k7dg)
- [Alt innen sport](https://www.nike.com/no/w/trening-3k7dg)
- [Basketball](https://www.nike.com/no/basketball)
- [Utendørs](https://www.nike.com/no/w/acg-93bsd)
- [Tennis](https://www.nike.com/no/tennis)
- [Nike SB](https://www.nike.com/no/w/skateboarding-8mfrf)
- [Golf](https://www.nike.com/no/golf)
- [NikeSKIMS](https://www.nike.com/no/nikeskims)
- [NikeSKIMS-guider](https://www.nike.com/no/nikeskims-lookbook)
- [NikeSKIMS Lookbook](https://www.nike.com/no/nikeskims-lookbook)
- [NikeSKIMS BH-guide](https://www.nike.com/no/nikeskims-bh-guide)
- [Kolleksjonsguide for NikeSKIMS](https://www.nike.com/no/kolleksjonsguide-nikeskims)
- [Klær](https://www.nike.com/no/w/nikeskims-b2asd)
- [Alle klær](https://www.nike.com/no/w/nikeskims-klaer-6ymx6zb2asd)
- [BH-er](https://www.nike.com/no/w/nikeskims-sports-bh-er-40qgmzb2asd)
- [Overdeler og singleter](https://www.nike.com/no/w/nikeskims-overdeler-og-t-skjorter-9om13zb2asd)
- [Leggings](https://www.nike.com/no/w/nikeskims-tights-og-leggings-29sh2zb2asd)
- [Shorts](https://www.nike.com/no/w/nikeskims-shorts-38fphzb2asd)
- [Sko](https://www.nike.com/no/w/nikeskims-sko-b2asdzy7ok)
- [Tilbehør](https://www.nike.com/no/w/nikeskims-tilbehor-og-utstyr-awwpwzb2asd)
- [Kolleksjoner](https://www.nike.com/no/kolleksjonsguide-nikeskims)
- [Alle kolleksjoner](https://www.nike.com/no/w/nikeskims-b2asd)
- [Shine](https://www.nike.com/no/w/nikeskims-nikeskims-shine-aq8qbzb2asd)
- [Matte](https://www.nike.com/no/w/nikeskims-nikeskims-matte-5s3enzb2asd)
- [Airy](https://www.nike.com/no/w/nikeskims-nikeskims-airy-5c1qqzb2asd)
- [Ribbed Seamless](https://www.nike.com/no/w/nikeskims-nikeskims-seamless-6lh4szb2asd)
- [Stretch Knit](https://www.nike.com/no/w/nikeskims-nikeskims-stretch-knit-21jwlzb2asd)
- [Studio Stretch](https://www.nike.com/no/w/nikeskims-studio-stretch-admbq)
- [Stretch Nylon](https://www.nike.com/no/w/nikeskims-stretch-nylon-7sut9)
- [Weightless](https://www.nike.com/no/w/nikeskims-nikeskims-weightless-4csx8zb2asd)
- [Kjøp etter farge](https://www.nike.com/no/w/nikeskims-b2asd)
- [Obsidian](https://www.nike.com/no/w/nikeskims-svart-90poyzb2asd)
- [Dark Sepia](https://www.nike.com/no/w/nikeskims-dark-sepia-81pvm)
- [Phoenix](https://www.nike.com/no/w/nikeskims-phoenix-1jhtj)
- [Cobalt](https://www.nike.com/no/w/nikeskims-bla-8hfx3zb2asd)
- [Ivory](https://www.nike.com/no/w/nikeskims-hvit-4g797zb2asd)
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## Inspirasjon
- [Nyeste](https://www.nike.com/no/historier)
- [DNA](https://www.nike.com/no/historier/dna)
- [Veiledning](https://www.nike.com/no/historier/coaching)
- [Athletes\*](https://www.nike.com/no/historier/atleter)
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Inspirasjon
# Vi fortsetter å lytte
##### Department of Nike Archives
Bill Bowerman var ikke bare en innovatør – han var også en problemløser. Han lærte oss alle at uansett hvor stort problemet er, er første skritt å lytte …
Sist oppdatert: 14. juli 2022
4 minutters lesing
Da Bill Bowerman startet som trener for friidrettslaget til University of Oregon i 1948, så de aller fleste løpesko ut som finsko i skinn med pigger i sålene. Bill fortsatte å lære og studere alt fra anatomi til materialblandinger og var hele tiden på utkikk etter måter å forbedre den tidens design på. Men da han kontaktet produsenter av løpesko for å presentere idéene sine, var det få, om noen, som var villige til å høre på ham.
Så Bill gikk inn på verkstedet. I jakten på å gjøre sko lettere, raskere og mer effektive laget han unike par med overdeler av slangeskinn, hjorteskinn eller fiskeskinn og trakk pigger ut av en eksisterende sko for å flytte dem til et annet sted for en bestemt løper.
Hayward Field, den legendariske banen på U of O, var et prøvefelt for disse eksperimentene. Bill hadde et lite kontor under tribunen med en dør rett ut i bane 8, den ytre banen. Historien skal ha det til at Bill rett som det var stakk hodet ut døren for å rope på en intetanende nykomling og få vedkommende til å teste en ny oppfinnelse. Enten det resulterte i fotkramper som varte mange dager, eller gjennombrudd, var Bill alltid opptatt av å få detaljerte rapporter fra løperne og deretter bruke disse opplysningene når tiden var kommet for neste versjon.
«Jeg er fortsatt opptatt av de løperne jeg kaller hamburgere. De kommer aldri til å slå noen løperekorder, men de kan nå potensialet sitt.» – Bill Bowerman
Da fremtidige olympiske maratonløper og U of O-løper Kenny Moore brakk beinet på en løpetur, åpnet Bill løpeskoene han brukte. Han oppdaget at manglende støtte under fotbuen i midten hadde bidratt til Moores belastningsbrudd. Bill gikk i gang med å lage en sko med myk svampgummi i hælen og forfoten, en innersåle med demping og en fast yttersåle av gummi som Kenny kunne bruke i restitusjonsperioden. Resultatet ble til slutt Nike Cortez, en av de mest ikoniske og solgte løpeskoene som noen gang er laget.
En prototype laget for Kenny Moore (bilde), ble inspirasjonskilden til legendariske Nike Cortez.
Det var ikke bare U of O-løpere som dro fordel av Bills ønske om å løse små problemer hver eneste dag. Da tribunen på Hayward Field skulle pusses opp, flyttet Bill arbeidsbenken sin til kjelleren i et helsebygg i Eugene sentrum. Bill skulle lage spesifikke sko for ortopedipasientene som hørte til der. Til gjengjeld kunne han sende løpere opp til røntgenapparatene. Med de detaljerte bildene av bena i føttene deres kunne han bygge unike, spesialtilpassede piggmønstre til hver enkelt løper.
Bill skal visstnok aldri ha ønsket å bli omtalt som «innovatør», han foretrakk «problemløser». Selv om arbeidet hans utvilsomt fikk verden av skodesign til å ta sjumilssteg i riktig retning, innså han at innovasjon aldri skjer i et vakuum. Først må du lytte. Så må du finne problemet. Deretter kan du finne løsningen. Hvis du er heldig, forandrer det verden.
Opprinnelig publisert: 14. juli 2022
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Norge
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