Air Max has evolved endlessly since its introduction in 1987, but some leaps have been bigger than others. Backed by FitAdapt technology, the Adapt Auto Max extends the storied concept into 2020 with power laces that allow you to set and save the perfect fit and look, including tailored lighting. Choose from 13 iconic colours, with the option of making them pulse for up to an hour. Take the experience to a new level by adjusting the shoe and its lighting using only your voice, with the help of Siri Shortcuts and Google Assistant.
The silhouette's innovative approach extends into its performance features. For the first time ever, users will have two modes to engage—with one tuned for activity, and the other for relaxing. Lightweight, breathable mesh upper contours your foot for a personalised feel, while a TPU plate wraps your foot for added stability. Underfoot, a brand-new Max Air unit provides more Air for an ultra-soft ride. Step into this truly unprecedented design and extend the imaginative legacy of Air Max.