Naija Collection. Behind the Design

Behind The Icon

A strong sense of identity and respect for artistic tradition are celebrated in the new Naija collection. Nigeria's unique craftsmanship and complex visual language underpins the country's culture, and acts as the inspiration behind the design of each piece of the collection—from home and away shirts, to ponchos and button-down tops.

Naija Collection. Behind the Design

"I feel like there is an authentic, uncompromising Nigerian identity that is now being sewn into culture and shown to us. It's honestly inspiring to see".

Abolaji
Student & Writer

Naija Collection. Behind the Design

Craft & Culture

Each part of the collection draws inspiration from a different area of Nigerian craft and design. The home shirt is influenced by traditional agbada robes and is highly symbolic, nodding to nobility, family and destiny. On the away kit, Onaism—an essential artistic movement—inspired the eagle-feather trim details. And Ankara fabrics, known for their all-over prints, informed the designs of the collection's apparel pieces.

Naija Collection. Behind the Design

"The collection is fun, vibrant and screams Nigeria. The use of varying patterns really captures the essence of Nigerian culture".

Aminah

Student & Artist

Naija Collection. Behind the Design