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- [Kleding](https://www.nike.com/nl/w/nikeskims-collection-b2asd)
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- [Tops en tanktops](https://www.nike.com/nl/w/nikeskims-collection-tops-en-t-shirts-9om13zb2asd)
- [Leggings](https://www.nike.com/nl/w/nikeskims-collection-tights-29sh2zb2asd)
- [Shorts](https://www.nike.com/nl/w/nikeskims-collection-shorts-38fphzb2asd)
- [Schoenen](https://www.nike.com/nl/w/nikeskims-collection-schoenen-b2asdzy7ok)
- [Accessoires](https://www.nike.com/nl/w/nikeskims-collection-accessoires-en-gear-awwpwzb2asd)
- [Collecties](https://www.nike.com/nl/nikeskims-collectiewijzer)
- [Alle collecties](https://www.nike.com/nl/w/nikeskims-collection-b2asd)
- [Shine](https://www.nike.com/nl/w/nikeskims-collection-nikeskims-shine-aq8qbzb2asd)
- [Matte](https://www.nike.com/nl/w/nikeskims-collection-nikeskims-matte-5s3enzb2asd)
- [Airy](https://www.nike.com/nl/w/nikeskims-collection-nikeskims-airy-5c1qqzb2asd)
- [Ribbed Seamless](https://www.nike.com/nl/w/nikeskims-collection-nikeskims-seamless-6lh4szb2asd)
- [Studio Stretch](https://www.nike.com/nl/w/nikeskims-studio-stretch-admbq)
- [Stretch Nylon](https://www.nike.com/nl/w/nikeskims-stretch-nylon-7sut9)
- [Weightless](https://www.nike.com/nl/w/nikeskims-collection-nikeskims-weightless-layers-4csx8zb2asd)
- [Shop op kleur](https://www.nike.com/nl/w/nikeskims-collection-b2asd)
- [Obsidian](https://www.nike.com/nl/w/nikeskims-collection-zwart-90poyzb2asd)
- [Dark Sepia](https://www.nike.com/nl/w/nikeskims-dark-sepia-81pvm)
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- [Cobalt](https://www.nike.com/nl/w/nikeskims-collection-blauw-8hfx3zb2asd)
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Inspiratie
# Never Done Leaving a Mark
##### Department of Nike Archives
Om het 50-jarige bestaan van het iconische Nike logo te vieren, blikken we terug op het ontstaan van een logo dat in eerste instantie niet zoveel indruk maakte als je zou denken.
Laatste update: 15 mei 2022
Leestijd: 4 min.
De meeste mensen denken bij Nike meteen aan de klassieke Swoosh. Als een van 's werelds bekendste logo's vertegenwoordigt het zoveel: het is een symbool van prestaties en principes, innovatie en rebelsheid, creativiteit en verandering.
Het is geïllustreerd en vormgegeven in 3D. Geschoren in kapsels en getatoeëerd op lichamen. De onlangs overleden Virgil Abloh heeft er op talloze briljante manieren een kunstzinnige draai aan gegeven, en hij brak zelfs met de traditionele richtlijnen van het merk om een misvormde geschilderde versie toe te voegen aan de Off-White Zoom Tempo Solar Red. Vele toonaangevende namen uit de wereld van mode, muziek, sport en cultuur hebben er in samenwerking met het merk hun eigen invulling aan gegeven.
Je zou dan ook denken dat er weken, misschien wel maanden, voor nodig waren om dit icoon te ontwerpen en dat teams van beroemde designers vele concepten en details moesten uitwerken.
In werkelijkheid liep het heel anders.
De taak, losjes opgedragen door medeoprichter van het merk Phil Knight, werd toevertrouwd aan Carolyn Davidson, studente grafische vormgeving aan de Portland State University. Met een strakke planning om de productiedeadlines te halen, was de feedback snel, direct, en niet bepaald lovend.
Ze arriveerde in de kleine en onopvallende vergaderzaal in Oregon, waar geschiedenis zou worden geschreven, met verschillende logoversies waarvan één gewoon een cirkel of een gat was (afhankelijk van je gezichtspunt). Na vier andere potentiële opties te hebben afgewezen, werd de Swoosh eerder met tegenzin gekozen dan dat hij met gejuich werd ontvangen. Knights eerste aarzelende reactie is nu berucht.
## "Nou, ik ben er niet gek op. Maar ik zal er wel aan wennen."
Phil Knight
En zo werd het merklogo — dat toen nog 'the stripe' heette en door Carolyn tot op de dag van vandaag nog zo wordt genoemd — naar Guadalajara in Mexico verzonden om de productie in gang te zetten. Het was van zulk groot belang dat het er op tijd zou aankomen dat het team het logo na de vergadering opstuurde zonder het nog aan te passen. Een met de hand getekende versie bleek voldoende te zijn om de productie van de schoenen van start te laten gaan.
De rest is, zoals ze zeggen en we allemaal nu weten, geschiedenis. De Swoosh werd een cultureel icoon; Davidsons wekenlange tekensessies op tissuepapier leverden iets op dat legendarischer was dan de aanwezigen zich ooit hadden kunnen voorstellen.
De film hierboven onthult nog veel meer nieuwe feiten over het inmiddels wereldberoemde symbool. De volgende stap in de geschiedenis van het legendarische logo? Dat is aan jou. En hou de Instagram-kanalen van Nike in de gaten om te zien hoe een aantal bekende gezichten het 50-jarig jubileum gaan vieren.
Uitgelichte sterren: A’ja Wilson, Ada Hegerberg, Bebe Vio, Chen Ye, Chloe Kim, Dina Asher-Smith, Dirk Nowitzki, Dylan Alcott, Faith Kipyegon, Feng Chen Wang, G Dragon, Giannis Antetokounmpo, Mia Hamm, Oksana Masters, Quinn, Ricardo Pepi, Ronaldinho, Sabrina Ionescu, Sophie Hahn, Virgil Abloh, Wang Shuang, Yoon Ahn en Yuto Horigome.
Voor het eerst gepubliceerd: 1 mei 2022
## Gerelateerde verhalen
- 
[](https://www.nike.com/nl/a/rebels-are-never-done-prefontaine)
# Department of Nike Archives
# Rebellen zitten nooit stil
- 
[](https://www.nike.com/nl/a/never-done-challenging-convention-circa-72)
# Department of Nike Archives
# Never Done Challenging Convention
- 
[](https://www.nike.com/nl/a/never-done-iterating-pegasus-werkpaard-van-hardlopers)
# Department of Nike Archives
# Never Done Iterating
- 
[](https://www.nike.com/nl/a/never-done-rising-opkomst-van-vrouwenvoetbal)
# Department of Nike Archives
# Never Done Rising
- 
[](https://www.nike.com/nl/a/never-done-questioning-nsrl)
# Department of Nike Archives
# Never Done Questioning
Bronnen
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[Bronnen](https://www.nike.com/nl/help)
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[Contact](https://www.nike.com/nl/help/#contact)
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[Hulp bij Nike promotiecodes](https://www.nike.com/nl/help/a/promo-toepassen-eu)
[Bedrijf](https://about.nike.com/nl)
[Over Nike](https://about.nike.com/)
[Nieuws](https://news.nike.com/)
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[Duurzaamheid](https://www.nike.com/nl/duurzaamheid)
[Toegankelijkheid](https://www.nike.com/accessibility)
[Toegankelijkheidsverklaring](https://www.nike.com/nl/accessibility/statement)
[Missie](https://www.nike.com/nl/missie)
[Nike Coaching](https://www.nike.com/nl/coaching)
[Een Kwestie Melden](https://secure.ethicspoint.com/domain/media/nl/gui/56821/index.html)
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