story

Giano : My name is Giano, I'm 29. I'm born in Amsterdam.
Tim : My name is Timothy, 46 old. Born and raised in Amsterdam,

and I'm General Manager in Patta.
Danny : I'm Danny, 34 years old. Born in Amsterdam and I'm the director of operations of Patta.
Tim: Hip hop put me onto sneakers. It was album covers, mixtapes

and those kind of old magazines.
Danny : At that time there was such a bonding community of people that were drown to each other through mutual interest. So that was hip hop first,

but then also sneakers, the way they dress.
So, At that time there were more people that knew the stuff that they like.
And because it wasn't there, they felt like : "Ok, let's just bring it

and make sure that our people can get what they want."
Vincenzo : I'm Vincenzo. I'm the retail store manager of Patta Milano. Patta Milano opened

in June 2019. and it was a big surprise for everyone.
The sneakers  community in Italy is young. It's growing up year by year.

What I admire about our community is the support and the love that they share with us, this is amazing to me.
They really share love with us, and we want to share love with them.

Arman: So my name is Arman, I've been at Patta for 4 years. The shop opened in autumn 2016.
The guys in Amsterdam got a lot of family and friends in London. A lot of friends from

the music industry.
To keep a part of the DNA and mix it with the London side of things, I think it's just down to who we are as people.
At the end of the day we share the same values and we understand the city here in London because we have growing up here.

So I think it's a mix of Patta DNA and also personal experience.
There's not really like a base or a checkpoint in the centre where you can have a good  conversation or just connect with some real people.
So I think

we are one of the only ones around that you can go to for that.
Danny : It's a village,

we're small. Pretty much everybody sees, knows each other or has met one another at one point or time.
The dutch secene is pretty collaborative.
Giano : I think, coming in the store here should be

an experience. You shouldn't just come and wanting to buy something.
You just want to come by and really catch the vibe. Really see what it is that we trying to radiate toward outside, toward the community.

How the people that work here are, see that these people are just like you.
People that try to find their way and their passions. And bring their passions to other people.
I think that's the most important thing that we try

to display here.
I think that everybody that comes in here, even if they leave without anything,
they should have the feeling that they had an experience.
A loveable experience. 

Talking Shop Patta

Amsterdam - London - Milano