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Noel, you finally get a chance to look at the kicks that we worked on. I'm Brian, owner and director of Lapstone and Hammer. And I'm Noel. I manage the operations at Creme.

Here's your pair. Check it out. Nike did what we asked, right? It was about representing the city, the grit, the hard work. So we have the concrete here with this rusty suede up front.

We all wanted premium materials. We wanted textures, the hairy suede around the back. The one thing that I really like about these is that they're pretty muted from the outside.

And when you look on the inside, you can really see all the different details, like all the different city streets. When you were doing all the focus groups with Lapstone and Hammer, Atmos and Creme, it was like we all kind of had the same ideas. It was all about The City of Tough Love. It was about grit...

…and it was about uncovering the, like, historical and bringing out the new. So it's really nice that they were able to add that in there. Which is a way of like, of connecting back to the community here in Philly of how diverse and how vibrant. Yeah, this community is.

It's been a great journey to work together. Yeah, I cannot wait to show these to the team.

Hey guys, I just got my Dunks. I can't wait for you to see yours. Woo. Let's go. Let's go. Yeah.

Fire. That's tough. That shows Philly. It's cool, right? Yeah. No, no. Yeah. What do you think? I, I'm shocked. This is my first time seeing it. Love the colorway. Uh, love the fact that there's, uh, coordinates on this. It's pretty cool.

I like the kind of sole that's not really an icy sole, but not really a solid soul. It's something new I haven't seen on a previous Dunk. Uh, I think this will, it could definitely be an everyday shoe. Yo crew, I'm excited to show you what we've been working on…

...as we open these up for the reveal. Check it out. This is the input that we gave to Nike. I like the little details. I like the coordinates on here and color scheme.

What really took me back when I first saw them was the Rainbow Philly on the back. 'cause it's a shout out to our city. I think that very nature speaks to a lot of the way that people dress in the city. You know, they want something that looks good, but also they got, they got things to do, they got work to do and work's gotta get done. So you want to look good while you get that work done.

The idea of community and that sneakers are what brought us together is a beautiful thing and embodied here in a beautiful Dunk. My favorite part about living in Philadelphia was definitely discovering all the different things that make each neighborhood special.

The ‘Philly’ Dunk really shows all the different neighborhoods and the people that live in them. So one thing that I truly believe is that good retail supports good retail. It's been an amazing experience working with Brock and Noel from Creme, the Legendary Atmos team, as well as our staff and creative team here at Lapstone and Hammer. So from us to you. Thank you for watching The Drop-Off.

The Drop-Off

Dunk Low 'Philly'