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SNKRS Live Highlights: .SWOOSH Sessions - This is TINAJ

"This is SNKRS Live. We are here for the sixth episode of .SWOOSH Sessions at WHQ in Beaverton, Oregon. What's up everybody? I'm Bryce Wong, Virtual and Physical Collections Creator and Designer for Virtual Studios."

"Bryce, please. You do the honors here. Bring them out. This is the Air Force 1 Low 'TINAJ.' 'TINAJ' is actually "This is not a JPEG." This is our first physical release, something we're super proud of. When you see it on the shoe, you know where that's from."

"In terms of not being a JPEG, we had to throw a JPEG on here. How did we end up with this shoe right here, the Air Force 1 Low 'TINAJ?' We wanted to make sure that the first shoe that we came out with really told our story. The color palette is all based off of the .SWOOSH virtual team."

"I want the shoe, Bryce. How do I get it? I wish we had a flow chart or something. Will I get access to the Air Force 1 Low 'TINAJ?' Are you a .SWOOSH member? Yes. OK, so far so good. If you are not a .SWOOSH member... right off the bat, that's going to put you at a disadvantage, because you're going to need to be a .SWOOSH member in order to get it."

"Did you purchase an OF1 Box? I did. So this is where we want to end up. Did you purchase an OF1 Box. No. That's okay, your choice. But that is going to exclude you from getting access to the TINAJ."

"Did you reveal at least one OF1 Box, Bryce? I did. You're in. You did it! I'm in. You're in. Congratulations Bryce. You have been added to the list of people who will be getting the chance to purchase this on the SNKRS App on October 20th. Bryce, when's it coming out? October 20th on the SNKRS app. Only for those members who have revealed at least one OF1 Box by the 16th."

"Hey everyone, my name is Dan Sunwoo, Senior Director of Virtual Creation and Curation. Our team is part of the creative team that brings our virtual—and physical—products to life. I think we got something else that's going to be coming almost with your purchase. Yeah, the Digital Double."

"We're creating these collections for the gamers and the collectors. We're going to be dropping—for free!—Digital Doubles on people's .SWOOSH profiles. For people who purchase, they'll get a Digital Double. On October 24th, for those who purchase, it'll be dropped in their wallet for free."

"So you buy the physical Air Force 1 'TINAJ' on 10/20 and you get access to that because you purchased an OF1 Box. So, only OF1 holders who revealed will get to have this shoe."

"Congrats on a great journey. Best of luck to everyone. Make sure you got everything ready. Get that W on the Air Force 1 Low 'TINAJ.' Thank you guys for tuning in."