story

Hey! Welcome everyone. We are here on a beautiful Friday afternoon coming to you live from WHQ here in Beaverton, Oregon. I'm your host, Lucian Dickson. We're here for the fourth installment of our ongoing .SWOOSH sessions here on SNKRS Live.

My name's Jasmine. I'm a senior product manager on the .SWOOSH team and Nike Virtual Studios team. 

My name is Logan. I am the Senior Manager of Virtual Creation and Curation at .SWOOSH, Nike Virtual Studios.

So starting from the top, an Airdrop is, in our world, anytime we give you a Nike Virtual Creation for free.

This Tuesday was our first official Airdrop where we gave 106,453 members virtual Our Force 1 Posters. We distributed access to the posters in two ways.

First, we had a priority group. If you participated in the Air Force 1 Challenge or if you attended any of the virtual or IRL .SWOOSH sessions, you were guaranteed a poster. And then all remaining posters we randomly distributed to our members.

Let's show the posters for those who haven't seen them. They are beautiful! Logan, we were teasing them last time we're here and they're finally out. They look great. This is all four of the posters.

The poster is going to be a “mint pass” to Our Force 1 collection. So “mint pass” in our world just means by owning this thing, you get access to this virtual product. So by having the Our Force 1 Poster, you get first access to the Our Force 1 Box.

You have the opportunity to choose between one of two boxes. So the Classic Remix styles take inspiration and feature pairs from 1982 all the way to 2006.

New Wave pairs take inspiration and feature pairs from 2007 to the present time.

One of the key differences is the dubrae. So most of the AF1 aficionados would know that when the Air Force 1 first came out, there was no dubrae. But later on, as dubraes got introduced into the model, the style ended up adopting much more of an oval shape.

We really wanted to make our first collection super accessible. These OF1 Boxes are going to be priced at $19.82. You're going to be able to purchase them any other way you would something on the internet. We're taking debit card or credit card. No crypto required.

What happens is that when you use your poster to buy an Our Force 1 box, that poster is going to get traded in and you're going to get back a redeemed edition.

So just like when you go to a concert, a baseball game, and you give them your ticket, you get back that ticket stub as a memento. That redeemed edition of the poster is going to be yours to keep after you trade it in.

Do you mind if we show a pair? All right, so let's cue up our pair right now. Let's show this!
This is an 06 All Star.
Do you mind if I do a New Wave one, too? If you don't mind, let's show one! How about we show a New Wave that no one's ever seen. A .SWOOSH original. 

Can we run the animation one more time, if you don’t mind?

SNKRS Live Highlights: .SWOOSH Sessions - Our Force 1