story

"My name is Beth Birkett, co-owner of Union, founder of Bephies Beauty Supply and I live in Los Angeles. Welcome to my home."

"My first love of sneakers was the Huarache. I connected with it. But they never had them in girls sizes. That's why I was drawn to streetwear, just like how could I represent and how could we have not just women's sneakers but just genderless sneakers. Like why does everything have to be so gender specific?"

"The latest Union Jordan, the theme is camping and just being rugged and not necessarily having to keep your kicks clean and perfect. It's okay to be imperfect."

"We have to realize that we need ownership in the streetwear world, in the fashion world. It's building something beyond just being an accessory. We can't just be like decorated."

"I started Bephies Beauty Supply just to be able to elevate other Black and Brown people. You don’t see us in these creative spaces outside of being the talent, and that's crazy to me because we inspire so much more."

"My advice to the up and comers:  it's okay to fail. Don't be so hard on yourself. If you really want it, you just gotta stay with it."

Icons of LA

Beth Birkett