story

"I am the Design Director for GSA. Which is Global Sports Apparel."

"It all started at our athlete summit, and Pete came out to kind of watch and listen."

"We decided what we really need to do is fly out there. Tokyo. Absorb the skateboard lifestyle."

"We checked out all the athletes, the skate shops. Pete and I then set the way after we checked all that out, and it was nice to have him brainstorm on different ideas."

"He really wanted the sun to be represented on every piece. Knowing that we were going to have multiple countries..."

"...and knowing that each country was in a different hemisphere. We thought 'what if we put the sun where the hemisphere is of that country?'." 

"So we thought this would be a perfect time to do covert innovation. We didn’t want it super techy because that's not Steve. So what we did was, we turned down everything…"

"...we made it all one thing. So that it looked like a cotton jersey or an old school uniform."

"The yarn itself is texturized. We call them Alpha Yarns it actually has 50% quicker dry times."

"When we were working through this we wanted to make sure it was appropriate for skate. We don’t want to influence this too much…"

"…so do whats right for what you believe in for skate."

Behind The Design: Nike SB Federation Kit

Behind the Design

Nike SB Federation Kit