story

"There's an underlying theme in everything that Nobu does regarding quality. My concept is simple, clean looks visually beautiful. When we started building Sushi Club..."

"...we wanted to look at it as more of like a book. With what we've done with the Air Force 1, is like chapter one and really stripping away the original materials and taking the classic whites into..."

"...the most premium Air Force 1 on the market. Air Force 1 is just like my uniform. I like to do all business like a family."

"I start here in 1987. I said the first time I go to the restaurant, welcome to Nobu family. Welcome to Matsuhisa family. That's always something that before we were friends or before..."

"...I looked to Nobu as being a mentor that I always appreciated about his work and to every single time I would go to any of the restaurants and I think that was the biggest focus with the shoe. The Air Force 1, it's one of the most iconic designed..."

"...shoes in the game. It Looks nice. Quality is simple and clean, just like my food. On the insole, there's like a metallic hit that references back to Nobu's knife and like a chef's knife..."

"...the chopstick silver dubrae on the front. He always tells me, "Chris, step by step, we'll get there step by step." One by one. If you really put your mind to something and you're really passionate about putting something out into the world and you have a vision..."

"...and a voice to share, I think with a certain level of hard work and resilience in the market, you're able to do anything. And I think Nobu is obviously a testament to that through everything that he's been through and to where now..."

"...his name and legacy stands and to how many people he touches on a daily basis with food. And I think through this project we're excited to do something similar with footwear."

Behind the Design: Nike Air Force 1 x Sushi Club