story

"What's up? What's up? It's your girl Remy Ma, and we are here to discuss this amazing Terror Squad Air Force 1."

"I'm Chris Ritchie, lead merchant for Nike Basketball Footwear. This is the Behind the Design on the Terror Squad Air Force 1. I started out rapping. I met Fat Joe, and Terror Squad when I was still in high school."

"If you were from New York, Air Force 1, it's part of your wardrobe. You have to have it. This is pretty cool because it still allows you to wear the black Air Force 1s, but got the little Oreo effect going on."

"...without a shadow of a doubt. Sneaker culture, sneakers, and rap music are synonymous with each other. Really think Joe was the catalyst for that."

"Terror Squad, specifically Remy. She was one of the first female rappers that kind of amplified sneaker culture to a female generation that didn't really have someone like that to look up to, that dressed the way that they wanted to."

"A time where all I wore were sneakers, I was very, very tomboy, and sneakers was life. Joe has always had a very deep love, and relationship for the brand."

"2002 was the first year where we started doing Terror Squad Air Force 1s for Joe, but they were just going to him. And I guess enough time had passed, it felt like the right time to bring this shoe back, and to do the storytelling around Terror Squad's..."

"...history, connection, influence, and impact on New York City, hip hop, rap. Sneakers. I just think it's a hip hop thing, period. We care about.."

"...our clothes. It's a big thing. Joe, and I went into his sneaker collection, and found the originals with the boxes, with the style numbers on it, and we worked back with the product team..."

"...to go truly one for one. This is a one for one OG on the originals that only Joe got in 2002. Full grain premium leather, and obviously we had to have TS on the quarter, Terror Squad."

"And then we've got the JC on the heel, which is short for both Joseph Cartagena, Joe's real name, as well as Joey Crack, his graffiti name. Graffiti is a big part of Joe's upbringing, and eventually what led him into rap, and hip hop."

"This summer happens to be the 20th anniversary of that famous blackout game at Rucker Park, the Mecca of New York City basketball, the Mecca of New York City street hoops, and Joe's the king of Rucker Park. Part of the storytelling for this shoe is..."

"...retell the story to those who were there for it. Give access to the product, to those who remembered it, but couldn't get it..."

"...but also retell a very special New York City story to the entire globe. I felt like I'm going to always go back to the classic Air Force 1."

"I'm Remy Ma, and this was Behind the Design of the Terror Squad Air Force 1."

Behind the Design: Air Force 1 x Terror Squad