story

"Everybody's outdoors is not the same. You could be on a trail, you could be in a park or on the mountains, but some people's outdoors may be in a city. It could be in New York. It could be catching the train. You could be walking."

"Just the way that you can utilize this shoe in both environments is what kind of makes it really unique and makes it cool. I'm Mo Currie. I currently work in SB Footwear Collaborations, but my prior role was ACG Product Management. I'm just managing that process..."

"...from briefing the team on, "Hey, Mowabb's anniversary is in '21. We should bring it back." Knowing that it's also one of the most coveted ACG models. Old heads like it, love it. New heads have gotten a chance to experience it..."

"...through different collaborators like Olivia Kim and CDG. The model has been seen by a lot of generations, and just to celebrate its 30th anniversary, I thought it would be great to bring it back. My name is Sean Labasan, and I am the Product Manager for Nike ACG..."

"...footwear. In my role, I work with the team to be the voice of the consumer, and really brief new products and ensure that the team is working towards meeting the needs of the solutions that our consumers are looking for as they're traveling through all the elements of the world."

"In ACG, what we want to do is celebrate the earth and try to encourage people to get outdoors. We make footwear that works both in the outdoors and the trails on hikes, but also works in the city too for our city athletes."

"Really coming with the idea to celebrate this shoe as it's in its 30-year anniversary. Tinker was the designer on this shoe, so really giving props to how great of a designer he has been for the company in just giving it its proper recognition..."

"...and its journey that it's still a relevant shoe 30 years later. Ultimately, we hope people feel the energy and are inspired to get outside, to be part of planet Earth, to go do some things out in a space that they're not normally comfortable with. And ultimately..."

"...again, part of the mission we see for ACG is taking the athletes that we're speaking to broadly from Nike's perspective and unlocking that adventure mentality. We see this shoe as being a key piece of that, both through the lens of the cultural reach, as well as the heritage and DNA and storytelling..."

"...that only ACG and Nike can bring. It's important just to tell the story and the journey of the model. Anytime you have a story behind a product, it's more than just a product. It kind of gives you a feeling and an attachment to it, and..."

"...a way to kind of show where the Mowabb started from back in '91, how it was something so new and different and bold, and something that people had never seen in the outdoor world, especially. I love the shoe. It's..."

"...obviously an icon for the brand, and this being one of the OG colorways holds a special place in the heart of everyone who loves ACG. We just know how much the fans of this shoe love the look. We wanted to keep that the same, but also make it a lot more comfortable."

"We've advanced in technology so much in the sneaker world that there are ways to make shoes feel better. Some of the small changes we did was kind of make the entry a lot easier to get your foot into the shoe, which is super important. Easy on, easy off. We added this..."

"...mini Swoosh here, this Huarache hit on the tongue. Outside of that, just the branding on the outsole, the speckled midsole, all these hits are the same from the original, the OG. Last thing I'll..."

"...mention as we look to the future through the lens of creating access is that we see a power and a responsibility from the ACG side to really uplift and empower voices and faces that haven't traditionally been heard or seen in the outdoor space. We know that being..."

"...outside hiking, all the holistic wellness that goes around with that is trending up, and we see more and more consumers in the youth, women, people of color, getting out into those spaces. We definitely want to be a group that helps amplify and support and uplift all those people who have not..."

"...necessarily had a prominent position in that outdoor space before."

Behind the Design

ACG Air Mowabb