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Our youth is often referred to as the foundation of our personality, principles, and dreams. Growing up in LA, the city became the bedrock for Russ’ life today. From playing little league football at his local park to hooping in middle school, high school, and college, the city of Los Angeles has always been Russ' home court. Inspired by Russ’ youth in Los Angeles, the Jordan Why Not? Zer0.4 "Upbringing" honors the moments, places, and teams that helped shape who he became as an athlete and individual.