The LEGO® Group x Nike Team Up to Spark Creativity and Play with the Nike Dunk x LEGO® Set

• This launch marks the beginning of a long-term collaboration aimed at inspiring creativity and movement in kids, which blends the imaginative world of LEGO® play with the cultural significance of Nike's Dunk sneaker.
• The LEGO® Group and Nike will release their first collaborative product on July 1, 2025.
• The Nike Dunk x LEGO® Set is an 1,180-piece set, designed for fans ages 10 and up.
• This is the first of several sets in the partnership, all rooted in sport, culture, and play.

The Nike Dunk x LEGO® Set is more than just a building project; it is an exploration of sneaker culture and basketball legacy. Designed to capture the essence of the original Nike Dunk sneaker, which debuted over 40 years ago, the set offers a playful yet sophisticated homage to its inspiration.

The decision to spotlight the Nike Dunk as the first model in this collaboration was no accident. The Dunk has long been a symbol of basketball culture and has seen a resurgence in popularity among kids. Its iconic design and cultural relevance make it the perfect bridge between LEGO’s® world of abstraction and Nike's sphere of sport and innovation.

During a visit to the LEGO® design studio and headquarters, Rob Dolan, VP of Kids Footwear Design, reflected on the unique opportunity to collaborate with the LEGO® team. "We felt incredibly fortunate to be invited to visit their product creation center and be part of their process. We were inspired by the way they bring ideas to life, and the guiding principles that drive their approach to play and creativity." This immersive exchange laid the foundation for a dynamic partnership, seamlessly blending Nike’s sport-driven innovation and inspirational storytelling with The LEGO® Group’s signature emphasis on play, imagination, and underlying sense of humor.

The Nike Dunk x LEGO® Set—officially designed for kids ages 10 and up—embodies the brands’ mission to put play back in sport. Blending the worlds of sneaker culture and creative play, the Nike Dunk x LEGO® Set is a 1,180-piece masterpiece, designed for kids to build, rebuild and display. Packed with intricate details, the set includes an exclusive minifigure sporting Nike Dunks, plus extra laces and hidden compartments, making it a true homage to basketball and streetwear.

With both brands obsessing every detail of this launch, even the packaging reinforces the storytelling behind this iconic partnership, featuring branded elements on the top, side, and back panels that reflect both Nike’s and LEGO®’s distinct identities. Rooted in basketball culture, the design seamlessly integrates elements of street style, playground creativity, and sneaker heritage, delivering an elevated, yet playful experience.

This set is compatible with the LEGO® Builder App, where users can digitally rotate and track their progress, ensuring a seamless and immersive build experience.