The Power of Play: Introducing the Nike Air Max 95 x LEGO® Collection

• With their shared goals of empowering kids through active and creative play, Nike and the LEGO Group have partnered to introduce the Nike Air Max 95 x LEGO® Collection.
• Following the excitement generated on Air Max Day, the collection combines the Air Max 95 Big Bubble children’s sneaker with a separate LEGO brick set for a fun mix of practicality and play that celebrates Air Max while introducing the popular Nike shoe to the next generation.
• The Nike Air Max 95 x LEGO Collection launched globally starting March 28, 2026.

For kids, nothing beats the power of play. Nike and the LEGO Group understand the educational and health benefits inherent in giving kids the freedom to move, stretch their imaginations and express themselves creatively through play. The two brands have since joined forces to create the Nike Air Max 95 x LEGO® collection, released globally on March 28, 2026, at Nike.com, LEGO.com and select Nike stores and retail partners.

Consisting of the Air Max 95 Big Bubble kids’ sneaker along with a bonus LEGO® brick set, the collection allows kids to be hands-on and construct their own version of the shoe.

Following the buzz from Air Max Day – the annual launch of new Air Max models and new colorways of existing models – the unique pairing shows off the classic sneaker in a new way sure to excite kids and encourage imaginative and creative play.

Nike and the LEGO Group have partnered to launch products, such as the Nike Air Max 95 x LEGO collection, that reflect their shared goal of empowering kids through the joy of active and creative play. The Nike and LEGO partnership is based on the brands’ shared understanding of the benefits that active play and hands-on creativity have on kids’ learning and development.

“The Nike Air Max 95 x LEGO partnership creates a fresh opportunity for kids to experience the energy and imagination at the heart of both Nike and the Lego Group,” says Vice President and General Manager for Nike Inc. Global Kids Ailsa Gilroy. “Bringing the Air Max 95 Big Bubble to life in this way invites kids to join the celebration of sport and Air Max Month, letting them explore sport and style through their own lens.”

The functional practicality of the Air Max 95 Big Bubble sneaker will satisfy the needs of parents looking for a comfortable and durable sneaker for their children, while the bold, playful style of the shoe is sure to attract kids.

Sneaker: The exciting kids’ shoe release features a breathable mesh upper and synthetic leather that will hold up against everyday wear and tear. The staple of the shoe, the visible Air Max unit, offers lightweight cushioning ideal for keeping kids comfortable while on the go. The updated design consists of muted black and light graphite hues, accented with a playful and bold neon green. The Air Max 95 Big Bubble comes in preschool sizes 10.5C – 3Y and grade school sizes 3.5Y – 7Y.

Key Shoe Design Detail: If the shoe’s design elements seem to almost pop, this is not just in your mind. The Nike Air Max 95 Big Bubble is constructed using an eye-catching design technique that creates an optical illusion wherein flat, two-dimensional elements appear three-dimensional.

LEGO® set: The paired Nike Air Max 95 x LEGO set gives kids and Nike lovers of all ages the ability to build the classic Nike sneaker while expressing their individual style. Fun features of the 1,213-piece set include a bubble logo, as seen on the shoe itself, and a playful, customizable minifigure with its own pair of Air Max 95 sneakers. Functional features consist of a hidden drawer in the base of the model to store pieces and a stand for kids to display their creations.

“The Air Max 95 is a symbol of innovation and cultural significance, a staple in streetwear and a canvas for self-expression,” says Federico Begher, Senior Vice President for New Businesses at the LEGO Group. “Our new Nike Air Max 95 x LEGO® collection honors this legacy, inviting kids to explore its timeless appeal through creative and active play and encouraging them to express themselves in every way possible.”

The Nike Air Max 95 x LEGO® Collection is ideal for parents shopping for a fun and practical sneaker for their preschool and grade school-age kids who wear Air Max and love building with LEGO bricks, and LEGO collectors and adult Nike fans solely interested in the brick set (the sneaker only comes in kids’ sizing).

The collection released worldwide on March 28, 2026, at Nike.com, LEGO.com and select Nike stores and retail partners.