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Ultimo aggiornamento: 1 ottobre 2024 Lettura di 4 min  - Air Jordan V El Grito è la prima scarpa del brand Jordan a celebrare la cultura messicana e latinoamericana, rappresentando un patrimonio e un'identità condivisi in tutto il mondo. - La nuovissima scarpa del brand Jordan, nata da una recente collaborazione, è un'ulteriore dimostrazione dell'impegno del brand nei confronti delle comunità messicane e latinoamericane. - A partire dal 12 settembre 2024, data del lancio a livello globale, El Grito è ora disponibile in tutto il mondo su nike.com e presso i punti vendita selezionati. Air Jordan V El Grito, la nuova formidabile scarpa lanciata dal brand Jordan, è la prima a rendere omaggio alla cultura messicana, dando visibilità a un'identità e un orgoglio condivisi nelle comunità latino-americane di tutto il mondo. Ultima di una serie di collaborazioni tra brand Jordan e comunità messicana e latino-americana, questa partnership dà risalto al costante impegno del brand verso la cultura latino-americana e i fan delle sneakers che vi appartengono. Tra gli esempi delle precedenti collaborazioni Jordan ricordiamo la collezione di abbigliamento Jordan Chilango e le edizioni di grande impatto di Air Jordan 1 nelle varie [collezioni Nike Día de Muertos](https://about.nike.com/en/newsroom/releases/nike-con-mi-familia-collection-2023-official-images).  [](https://www.nike.com/it/w/jordan-scarpe-37eefzy7ok) La creatività ha avuto un ruolo importante nel design di Air Jordan V El Grito, attentamente studiato per mettere in mostra in modo esclusivo la cultura messicana e rappresentarla in tutte le sue forme, dai suoi colori e tessuti al territorio e alla sua gente. In effetti, la scarpa è ricchissima di piccoli dettagli, sia all'esterno che all'interno, che richiamano la cultura latina. Iniziando dall'esterno, la tomaia in pelle bianca della scarpa presenta dettagli in rilievo su linguetta, punta e tallone. Ognuno di essi è ispirato alle tradizioni artigianali e ai tessuti per cui il Messico è famoso, come la ceramica Talavera, decorata a colori e smaltata. I bloccalacci in rosso e verde di El Grito risaltano sulla sneaker bianca.  [](https://www.nike.com/it/w/jordan-scarpe-37eefzy7ok) All'interno della linguetta appare un'etichetta verde, rossa e bianca del brand Jordan, mentre sulla fodera interna della scarpa è il motivo geometrico in rosso bordeaux ad aggiungere una nota di colore. Sulla placchetta della scarpa, elemento decorativo sul lato frontale dei lacci da tempo associato al brand Nike, è incisa la parola "viva" per aggiungere un ulteriore tocco messicano. El Malilla, rapper, compositore e cantautore, è la star che sostiene con orgoglio la campagna pubblicitaria di Air Jordan V El Grito. "Il Jumpman \[logo] viene dalla cultura urban e oggi abbiamo una scarpa Jumpman creata in Messico, per il Messico", afferma. E aggiunge: "Orgogliosamente Jordan, orgogliosamente ispirata alla cultura street e orgogliosamente messicana". Air Jordan V El Grito ha fatto il suo debutto in occasione del lancio della scarpa limitato al Messico durante l'[inaugurazione in grande stile a luglio 2024 del Nike & Jordan World of Flight Mexico City](https://about.nike.com/en/newsroom/releases/nike-and-jordan-brand-mexico-city-retail-destination). Con una sede che occupa oltre 2.000 metri quadri su tre piani in un edificio nel cuore del centro storico di Città del Messico, rappresenta il più vasto spazio retail nella regione e la prima esperienza Jordan World of Flight in America Latina. Dopo il lancio del 12 settembre 2024 su scala globale, Air Jordan V El Grito è ora disponibile in tutto il mondo su nike.com e presso i punti vendita selezionati per ogni fan delle sneakers. 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