story

When people are racing this, they choose their own pathway, right? That's the idea. A lot of people kind of discuss leaving the city to be able to run away from it, but we're actually flipping it on its head and running into it.

Born from the idea that we wanna bring together creatives who use running as like a secondary outlet. I would say that everybody's running for themselves, but also when you create this group, you're kind of running for the group as well. 

Everybody in their own right is, you know, an athlete, I would say, and everybody has their own kind of creative outlet with that as well. Style is obviously very important when it comes to running. 

And it's been something which has been at the forefront of the group. We really need each element to be designed from scratch. But that's why we wanted to provide people with an interesting customized piece of kit. 

We would like that people essentially bring their own personal touch to that. Everybody chooses their own approach to it. Everybody chooses their own path, obviously, but when they look back on it, there's gonna be like this kind of nice idea about, you know, some people will have taken the same route.

So everybody should kind of take this on as their own personal race rather than like a race against each other.

The Desire Path

with At Last Atalanta