Most NIKEiD sneakers let you add a Personal iD—a custom message to make your pair even more personal.

If your Personal iD is rejected as you customize NIKEiD sneakers on Nike.com, you’ll be prompted to enter a new Personal iD before you can finish your customization. Your Personal iD will be rejected if you don’t adhere to the guidelines or if we think the content is inappropriate.


Length and character guidelines appear on-screen as you customize (for example, 3 upper case and/or numeric characters). The length and character options vary by sneaker style and not all languages or special characters are supported.

Your Personal iD also will be rejected if it contains any of the following:

  • Profanity
  • Inappropriate slang
  • Insulting or discriminatory content
  • Content construed to incite violence
  • Content that we don’t want on our products

We reserve the right to reject any submitted Personal iD.

Still have questions? Get in touch. We’re here to help.

Was this answer helpful?