IT TAKES TIME.
Beauty is not limited to youth. Novelty gives way to true character and things of quality improve with wear. From entropy to repair, you and your tools shape one another. These sneakers can be bought—what you do in them cannot.
We designed these sneakers for extended play. They are made to be scuffed, shredded, patched, glued, scrubbed and thrashed again. Everything eventually falls apart, so we design to delay the inevitable, to prolong that sublime space between box-fresh and worn-to-pieces. These are pressure-tested sneakers. Built-for-decay sneakers. Full-circle, signs-of-life, tough-to-fake sneakers.
"It's not what you do, it's how you do it".
The NikeCraft General Purpose Shoe. $109.99 and available 6 February at nikecraft.com and 7 February worldwide.