story

This is Untied, powered by the Jordan brand. With a focus on exploring the stories that open up sneaker culture for women. To start, based in London, we spotlight the women from Sheakermag

Showing how their creative passions help bring their ideas to life. We're Sheakermag, the only female sneaker magazine in the UK. I started at Sheaker

uni, I wanted to create something for girls like me, who felt they weren't listened to

and then Covid, when everything stopped I turned my attention to magazine again and within a month we kind of just formed. We really bounce off each other

It's incredibly fun to be building a community together. 
*laughs*
Because we're based in different places, London is always where we come together and connect

I always think it's quiet ironic that we work virtually/digitally and yet, what comes out is a physical product. Yeah, I just love seeing people, being seen, being heard

Giving people a voice and a platform. I'm inspired by everything that we've done so far, everything that we're going to do as well. There are still so many stories to tell. There are more stories than there are pages.

That was Untied, with the amazing women from Sheakermag. Keep it locked for next time, where we spotlight more positivity in our communities.

Untied

Episode 1