story

Hi, I'm Jess Lawrence. I'm a social media editor, content creator, model, stylist and writer. Where am I looking? I come from a basketball family. So starting in sneakers was something that was almost a birthright.

So my style is a mix between vintage, streetwear and sportswear, and I find inspiration absolutely everywhere I go. When I'm styling, I always go from the shoe up, but the sneaker's always the first thing to be decided.

Since I've been into sneakers pretty much my whole life, the AJXI has been there the whole time. My whole family have pairs. I've had pairs growing up. So this release is just so special to me.

What I like so much about them is just the streamlined silhouette that means I can rock them with anything, whether it's a skirt, whether it's trackies, they really are the perfect shoe for me, just dressing up or dressing down.

So I've decided to style these AJXIs in a casual, but curated look where the colour matches all over.

The thing that inspires me the most about this AJXI is definitely the contrasting patterns. I think the leopard print versus the black makes it really stylish.

And the mismatch of it makes me want to also do that with my outfit. So we've got logo mania with something quite basic and clear.

This release is so important as it's female focused, which means that it caters to the women of the industry who have been calling for inclusivity in sizing, marketing and the drops themselves.

When a retro sneaker comes around again, people absolutely adore them because it's a chance for us to reconnect with why we fell in love with sneakers in the first place.

AJXI: Unexpected Creativity – Jess Lawrence