story

Hi guys, I'm Thibaut de Longeville. I'm the co-founder of the QUAI54 basketball tournament and the creative director behind all of its product collaborations. My name is Nia Mason and I am the Product Line Manager. My name is Matthias Bannon.

I'm a senior graphic designer for product for Jordan Brand. Here to talk to you about the 2022 Jordan QUAI54 collaboration. QUAI54 is an event where we always want to come with our best foot forward. The collection is all

about Indigo dyeing tradition.It's about colour, material and process. It was important to make sure we were consolidating materials in a way that made sense. Lightweight meshes, functional cotton tees. Just to make sure

that it spoke to the event, but also spoke to the creation process. Some of the things that are cool about this QUAI54 Air Jordan 7, it's really premium material used. Even the dyeing, the blue dyeing

of it sort of respects the Indigo tradition.There's two different types of material on the upper. Our QUAI54 signature on the heel tab, which is obviously an element of pride. This is the Air Jordan 1 Utility and one of its main features is the

side pockets.Graphic hints here and there. And sort of the bright highlight which gives it this really summery vibe, which is perfectly fitted for QUAI54. We're very excited that we've been able to sort of tell

that story through our product collaborations.The way we just rallied around each other to get it to come to life was super inspiring.Infusing Jordan DNA and basketball iconography and culture, it was a huge team effort and amazing collaboration

the product speaks for itself. Who would not be happy with this? I certainly am.

Behind The Design

Quai 54