“When you’re a naughty kid from Brent, you do things you’re not supposed to do.”
They said he’d never make it. But Raheem Sterling wasn’t listening. He was playing for England by 17, and he’d won two prems by 24. Nobody expected it. But he spoke up for players of colour and now he's stepping up for the kids back home in Brent and beyond. He's not breaking the rules, he's rewriting them for the next generation.
Don't just dream for you. Dream for the next you.
REWRITE THE RULES
Back at his old school in Brent, Raheem has rewritten the rules for the next generation and made them believe that they can do it too.
JUST THE BEGINNING
Raheem’s already come far from those days spent in Wembley’s shadow. But he’s only just getting started.
Now, in partnership with Nike, Sterling is paying it forward as the driving force behind Brent-based initiatives that will better serve young people in the borough. Alongside Brent Schools Football Association, Nike and Sterling will establish a team on the ground to set up coaching clinics for schools without coaches and, for a minimum of three years, provide support to the London Youth Games for a Brent Schools Football Association coordinator — reigniting the team that dared Sterling to dream.
“Brent means everything to me — growing up there, having friends from different backgrounds, learning about different cultures and taking that with me," says Sterling. "It was always my dream to play in the Premier League, play for England, and I’ve always wanted to give back to the community that I grew up in and give them an opportunity. This partnership with Nike and Brent Schools Football Association is an opportunity for me to provide guidance and the right help so a lot of kids can have the same dream as me.”