Jordan Brand launches Tatum 1 signature shoe

To reduce weight, the footwear designers cut back on rubber as much as possible, using it only in key areas, like under the toe and ball of the foot. This detail supports Tatum's predominantly forefoot game, allowing for grip on the court during big drives.

Also in the forefoot of the sneaker, a large Zoom Air bag helps provide cushion and responsiveness, without sacrificing court feel—meaning players still feel close enough to the ground to jump, cut and pivot with precision. The mesh knit upper is breathable and lightweight, and the collar is padded for ankle support.

For young basketball players, Tatum wanted a shoe that was easy to put on and take off. In partnership with the Jordan Brand design team, Tatum helped influence a kid-specific design for his signature shoe that uses an innovative, hands-free system to help with easy entry. For kids eager to take on more independence, instructions are conveniently on the heel. Where it says "STEP", kids can simply step into the shoe, slide their feet all the way in and be ready to play.

Available on 7 April 2023, the Tatum 1 is in full family sizing, meaning you and your whole squad can don a pair of Tatum 1s for a casual friendly game, whenever the mood strikes. The shoe is also released in tandem with an apparel collection inspired by the Zoo and Barbershop colourways of the Tatum 1. Wardrobe staples in the collection include hoodies and tees for men, women and kids.