story

Yes, yes, yes, yes, yes!
What is happening people?
My name is Will Stowe, the one everyone knows and Hackney's very own.
Welcome to SNKRS Day 2023.
It's an amazing time. To my right, we have the one and only, the beautiful Carte Blanche’s very own.
Julia Lebosse!

It's great to be here. I've had my cinnamon bun, energy levels are up, I am feeling it.
So SNKRS pass, we have SNKRS Day pass experiences in BSTN in Munich, in Solebox in Barcelona and Maha in Amsterdam.

So not only are we bringing you products, we're giving you an opportunity to see behind the veil and also have your vote count.
Not only this, we have a massive event on another side in London at a big venue called Old Billingsgate, and we have the one and only AZ who is our correspondent on the ground, AZ what are you saying?

Yes, it is SNKRS Day 2023.
Now, of course, we have celebrated SNKRS Day in Europe before, but this is the first time we're going global!
We have an amazing first guest from the GEL team.
He goes by the name Matt, let’s go!

A really small sort of nimble team of product experts across design, that's material design, color design, graphic design.
Alright now, we have two more amazing members of the GEL team. They go by the names of Evan and Milou.
Well, we're both senior footwear

color material designers.
I think it's time that we bring in some pairs, some samples. Do you want to do the honors?
V2K Run! Basically his inspiration behind is what’s

All of Nike's running DNA and he wanted to create a celebration of Nike running DNA 
So I think the element that you must clearly see is the Vomero 5, some inspiration there.

So, what we're about to do right now is we're gonna hand over to the SNKRS audience, and we're gonna get them to ask a question.
From Maxime P. "Hi team. How big would you say archives are important in product design?"
That's a good one.
So I say it's about 50/50 sort of DNA stories 

Versus 50% kind of trying to bring something new, something fresh that something feels like you've never seen before.
What AZ is saying?  It’s time to catch up and see what's going on at the London event.
Welcome into the retro fitting space. Retrofitting is all about same kicks, different drip 

And here you can get styled for free, all you need is the SNKRS app.
We are powered by SNS and Jordan in this space.
We’ve got Greater Goods, we've got paq and we've got BeauBeaus here today.
So in this space, we have absolutely

Transformed it into A-COLD-WALL* booth, Will Stowe my brother is going to be here a little bit later on with the one and only genius Mr Samuel Ross behind ACW and the brand new TN collaboration.
We are coming to the 25th anniversary 

of the Nike Air Max Plus.
Right now, will and Julia are gonna ask you guys some questions, get voting and let's see what product we get next year!
So, you guys will help us to help the team here.
The GEL team put together an incredible 

95 for next year's SNKRS Day shoe. Now, that's incredible right?
What midsole treatment would you prefer? Dark midsole or light midsole?  And I feel like this is the question that tears families apart.
Let's be very serious on this one.
What do you think about this one, man?

Yeah, I know there's a community in Liverpool that are gonna be saying I think it's option A right. but let's see.
What about you guys?
I think dark, I think you got to keep it dark for Air Max 95. But that wraps up our day for SNKRS Day

2023 with the live stream.
We still got some more for you happening at the live event.
Make sure you guys are wearing comfortable shoes because we're gonna be partying after at Billingsgate, see you guys there!  Later on!

SNKRS LIVE Highlights

SNKRS DAY 2023