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[Basketball](https://www.nike.com/dk/basketball) - [Outdoor](https://www.nike.com/dk/w/acg-93bsd) - [Tennis](https://www.nike.com/dk/tennis) - [Nike SB](https://www.nike.com/dk/w/skateboarding-8mfrf) - [Golf](https://www.nike.com/dk/golf) - [NikeSKIMS](https://www.nike.com/dk/nikeskims) - [NikeSKIMS-guides](https://www.nike.com/dk/lookbook-for-nikeskims) - [Lookbook for NikeSkims](https://www.nike.com/dk/lookbook-for-nikeskims) - [NikeSKIMS-bh-guide](https://www.nike.com/dk/nikeskims-bra-guide) - [NikeSKIMS-kollektionsguide](https://www.nike.com/dk/nikeskims-kollektionsguide) - [Tøj](https://www.nike.com/dk/w/nikeskims-b2asd) - [Alt tøj](https://www.nike.com/dk/w/nikeskims-bekladning-6ymx6zb2asd) - [Bh'er](https://www.nike.com/dk/w/nikeskims-sports-bher-40qgmzb2asd) - [Overdele og tanktoppe](https://www.nike.com/dk/w/nikeskims-overdele-og-t-shirts-9om13zb2asd) - [Leggings](https://www.nike.com/dk/w/nikeskims-tights-leggings-29sh2zb2asd) - [Shorts](https://www.nike.com/dk/w/nikeskims-shorts-38fphzb2asd) - [Sko](https://www.nike.com/dk/w/nikeskims-sko-b2asdzy7ok) - [Tilbehør](https://www.nike.com/dk/w/nikeskims-tilbehor-og-udstyr-awwpwzb2asd) - [Kollektioner](https://www.nike.com/dk/nikeskims-kollektionsguide) - [Alle kollektioner](https://www.nike.com/dk/w/nikeskims-b2asd) - [Shine](https://www.nike.com/dk/w/nikeskims-nikeskims-shine-aq8qbzb2asd) - [Matte](https://www.nike.com/dk/w/nikeskims-nikeskims-matte-5s3enzb2asd) - [Airy](https://www.nike.com/dk/w/nikeskims-nikeskims-airy-5c1qqzb2asd) - [Ribbed Seamless](https://www.nike.com/dk/w/nikeskims-nikeskims-seamless-6lh4szb2asd) - [Stretch Knit](https://www.nike.com/dk/w/nikeskims-nikeskims-stretch-knit-21jwlzb2asd) - [Studio Stretch](https://www.nike.com/dk/w/nikeskims-studio-stretch-admbq) - [Stretch Nylon](https://www.nike.com/dk/w/nikeskims-stretch-nylon-7sut9) - [Weightless](https://www.nike.com/dk/w/nikeskims-nikeskims-weightless-4csx8zb2asd) - [Shop efter farve](https://www.nike.com/dk/w/nikeskims-b2asd) - [Obsidian](https://www.nike.com/dk/w/nikeskims-sort-90poyzb2asd) - [Dark Sepia](https://www.nike.com/dk/w/nikeskims-dark-sepia-81pvm) - [Phoenix](https://www.nike.com/dk/w/nikeskims-phoenix-1jhtj) - [Cobalt](https://www.nike.com/dk/w/nikeskims-bla-8hfx3zb2asd) - [Ivory](https://www.nike.com/dk/w/nikeskims-hvid-4g797zb2asd) Cancel Annuller Populære søgeord [studio fleece](https://www.nike.com/dk/w?q=studio%20fleece&vst=studio%20fleece)[p-6000](https://www.nike.com/dk/w?q=p-6000&vst=p-6000)[sko](https://www.nike.com/dk/w?q=sko&vst=sko)[air max 95](https://www.nike.com/dk/w?q=air%20max%2095&vst=air%20max%2095)[fodboldstøvler](https://www.nike.com/dk/w?q=fodboldst%C3%B8vler&vst=fodboldst%C3%B8vler)[air max](https://www.nike.com/dk/w?q=air%20max&vst=air%20max)[air force 1](https://www.nike.com/dk/w?q=air%20force%201&vst=air%20force%201)[nike mind 001](https://www.nike.com/dk/w?q=nike%20mind%20001&vst=nike%20mind%20001) [](https://www.nike.com/dk/favorites "Favoritter")[](https://www.nike.com/dk/cart "Varer i kurv: 0") Shop alle nye lanceringer [Shop](https://www.nike.com/dk/w/new-3n82y) ## Inspiration - [Nyeste](https://www.nike.com/dk/historier) - [DNA](https://www.nike.com/dk/historier/dna) - [Coaching](https://www.nike.com/dk/historier/coaching) - [Atleter\*](https://www.nike.com/dk/historier/atleter) - [Community](https://www.nike.com/dk/historier/faellesskab) - [Kultur](https://www.nike.com/dk/historier/kultur) - [Innovation](https://www.nike.com/dk/historier/innovation) - [Alle historierne](https://www.nike.com/dk/historier/alle) Inspiration # Never Done Skateboarding ##### Department of Nike Archives Spol tiden tilbage til 2002, og få et glimt af Nike SB's rejse fra skateboarding-outsider til kulturel klassiker. Sidst opdateret: 29. december 2022 4 minutters læsetid  Tyve år med Nike SB. Det, der startede som et stort brand i periferien af en isoleret bevægelse, forvandlede sig til en kærkommen forkæmper for sporten, som skubber kulturen og fodtøjsinnovationen fremad, som kun Nike kan. Men SB-historien er fuld af udfordringer, bump på vejen og bails, som alt sammen har været med til at gøre skateboarding til, hvad det er i dag. Lad os tage en tur i tidsmaskinen. Året var 2002. Efter mange mislykkede forsøg på at bryde igennem til skateboarding udpegede Nike den unge visionære Sandy Bodecker til at stå i spidsen for et nyt forsøg. Han kom direkte fra en succes med at have integreret Nike i den lige så udfordrende verden af global fodbold, og det varede ikke længe, før han (endelig) også fik bragt Nike på rette kurs med skateboarding. Og så kom SB Dunk ... SB Dunk-manien tog tingene til et nyt niveau, men det var kun begyndelsen. Vi fører altid an med hensyn til innovation og spørger konstant os selv: Hvordan kan vi gøre den lettere? Mindre klodset? Mere dynamisk? Friskere i looket? Svarene førte til nytænkte modeller, ikoniske kunstnersamarbejder og sortimenter fra signatur-atleter. Apropos sortimenter fra signatur-atleter, så ville denne historie ikke kunne fortælles uden vores skatere, der udfordrede os, udmattede os og gjorde skateboarding til den fantastiske ting, den er i dag. Holdet startede ud med fire stilikoner, og inden længe så man banebrydende tilføjelser med atleter som Paul Rodriguez (én ud af blot fire personer, som har ti signatursko med Nike), Eric Koston, Stefan Janoski, Omar Salazar, Lewis Marnell og Lance Mountain foruden unge talenter som Grant Taylor, Ishod Wair og Shane O’Neill. SB-skatevideoer som Debacle, Chronicles, Gizmo, Trust Fall, Constant og – selvfølgelig – Today Was A Good Day definerede æraer og udødeliggjorde vores atleter i den supervigtige kreds af skateboardingens guder. I dag er de fire blevet til 46 personer med et varieret udvalg af SOTY'er (årets skater), OL-deltagere og legender fra undergrunden rundtomkring i hele verden. Den nye generation, som føres an af personer som Leo Baker, Nyjah Huston, Yuto Horigome, Rayssa Leal og Sky Brown, omdefinerer sporten på deres egne betingelser og åbner dørene for enhver, der er modig nok til at stille sig op på et skateboard. De seneste 20 år har været intet mindre end legendariske. Og de næste 20 vil efterlade endnu større sko at fylde ud.   SB Dunk-manien tog tingene til et nyt niveau, men det var kun begyndelsen. Vi fører altid an med hensyn til innovation og spørger konstant os selv: Hvordan kan vi gøre den lettere? Mindre klodset? Mere dynamisk? Friskere i looket? Svarene førte til nytænkte modeller, ikoniske kunstnersamarbejder og sortimenter fra signatur-atleter. Apropos sortimenter fra signatur-atleter, så ville denne historie ikke kunne fortælles uden vores skatere, der udfordrede os, udmattede os og gjorde skateboarding til den fantastiske ting, den er i dag. Holdet startede ud med fire stilikoner, og inden længe så man banebrydende tilføjelser med atleter som Paul Rodriguez (én ud af blot fire personer, som har ti signatursko med Nike), Eric Koston, Stefan Janoski, Omar Salazar, Lewis Marnell og Lance Mountain foruden unge talenter som Grant Taylor, Ishod Wair og Shane O’Neill. SB-skatevideoer som Debacle, Chronicles, Gizmo, Trust Fall, Constant og – selvfølgelig – Today Was A Good Day definerede æraer og udødeliggjorde vores atleter i den supervigtige kreds af skateboardingens guder. I dag er de fire blevet til 46 personer med et varieret udvalg af SOTY'er (årets skater), OL-deltagere og legender fra undergrunden rundtomkring i hele verden. Den nye generation, som føres an af personer som Leo Baker, Nyjah Huston, Yuto Horigome, Rayssa Leal og Sky Brown, omdefinerer sporten på deres egne betingelser og åbner dørene for enhver, der er modig nok til at stille sig op på et skateboard. De seneste 20 år har været intet mindre end legendariske. Og de næste 20 vil efterlade endnu større sko at fylde ud.  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