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[Basketball](https://www.nike.com/dk/basketball) - [Outdoor](https://www.nike.com/dk/w/acg-93bsd) - [Tennis](https://www.nike.com/dk/tennis) - [Nike SB](https://www.nike.com/dk/w/skateboarding-8mfrf) - [Golf](https://www.nike.com/dk/golf) - [NikeSKIMS](https://www.nike.com/dk/nikeskims) - [NikeSKIMS-guides](https://www.nike.com/dk/lookbook-for-nikeskims) - [Lookbook for NikeSkims](https://www.nike.com/dk/lookbook-for-nikeskims) - [NikeSKIMS-bh-guide](https://www.nike.com/dk/nikeskims-bra-guide) - [NikeSKIMS-kollektionsguide](https://www.nike.com/dk/nikeskims-kollektionsguide) - [Tøj](https://www.nike.com/dk/w/nikeskims-b2asd) - [Alt tøj](https://www.nike.com/dk/w/nikeskims-bekladning-6ymx6zb2asd) - [Bh'er](https://www.nike.com/dk/w/nikeskims-sports-bher-40qgmzb2asd) - [Overdele og tanktoppe](https://www.nike.com/dk/w/nikeskims-overdele-og-t-shirts-9om13zb2asd) - [Leggings](https://www.nike.com/dk/w/nikeskims-tights-leggings-29sh2zb2asd) - [Shorts](https://www.nike.com/dk/w/nikeskims-shorts-38fphzb2asd) - [Sko](https://www.nike.com/dk/w/nikeskims-sko-b2asdzy7ok) - [Tilbehør](https://www.nike.com/dk/w/nikeskims-tilbehor-og-udstyr-awwpwzb2asd) - [Kollektioner](https://www.nike.com/dk/nikeskims-kollektionsguide) - [Alle kollektioner](https://www.nike.com/dk/w/nikeskims-b2asd) - [Shine](https://www.nike.com/dk/w/nikeskims-nikeskims-shine-aq8qbzb2asd) - [Matte](https://www.nike.com/dk/w/nikeskims-nikeskims-matte-5s3enzb2asd) - [Airy](https://www.nike.com/dk/w/nikeskims-nikeskims-airy-5c1qqzb2asd) - [Ribbed Seamless](https://www.nike.com/dk/w/nikeskims-nikeskims-seamless-6lh4szb2asd) - [Stretch Knit](https://www.nike.com/dk/w/nikeskims-nikeskims-stretch-knit-21jwlzb2asd) - [Studio Stretch](https://www.nike.com/dk/w/nikeskims-studio-stretch-admbq) - [Stretch Nylon](https://www.nike.com/dk/w/nikeskims-stretch-nylon-7sut9) - [Weightless](https://www.nike.com/dk/w/nikeskims-nikeskims-weightless-4csx8zb2asd) - [Shop efter farve](https://www.nike.com/dk/w/nikeskims-b2asd) - [Obsidian](https://www.nike.com/dk/w/nikeskims-sort-90poyzb2asd) - [Dark Sepia](https://www.nike.com/dk/w/nikeskims-dark-sepia-81pvm) - [Phoenix](https://www.nike.com/dk/w/nikeskims-phoenix-1jhtj) - [Cobalt](https://www.nike.com/dk/w/nikeskims-bla-8hfx3zb2asd) - [Ivory](https://www.nike.com/dk/w/nikeskims-hvid-4g797zb2asd) Cancel Annuller Populære søgeord [studio fleece](https://www.nike.com/dk/w?q=studio%20fleece&vst=studio%20fleece)[p-6000](https://www.nike.com/dk/w?q=p-6000&vst=p-6000)[sko](https://www.nike.com/dk/w?q=sko&vst=sko)[fodboldstøvler](https://www.nike.com/dk/w?q=fodboldst%C3%B8vler&vst=fodboldst%C3%B8vler)[air max 95](https://www.nike.com/dk/w?q=air%20max%2095&vst=air%20max%2095)[nike mind 001](https://www.nike.com/dk/w?q=nike%20mind%20001&vst=nike%20mind%20001)[air max](https://www.nike.com/dk/w?q=air%20max&vst=air%20max)[air force 1](https://www.nike.com/dk/w?q=air%20force%201&vst=air%20force%201) [](https://www.nike.com/dk/favorites "Favoritter")[](https://www.nike.com/dk/cart "Varer i kurv: 0") Shop alle nye lanceringer [Shop](https://www.nike.com/dk/w/new-3n82y) ## Inspiration - [Nyeste](https://www.nike.com/dk/historier) - [DNA](https://www.nike.com/dk/historier/dna) - [Coaching](https://www.nike.com/dk/historier/coaching) - [Atleter\*](https://www.nike.com/dk/historier/atleter) - [Community](https://www.nike.com/dk/historier/faellesskab) - [Kultur](https://www.nike.com/dk/historier/kultur) - [Innovation](https://www.nike.com/dk/historier/innovation) - [Alle historierne](https://www.nike.com/dk/historier/alle) Inspiration # Aldrig færdig med at sætte aftryk ##### Department of Nike Archives Nu, hvor vi fejrer 50 år med det ikoniske Nike-logo, ser vi tilbage på, hvordan det opstod – og hvordan det i begyndelsen ikke blev set som det home run, du måske tror. Sidst opdateret: 15. maj 2022 4 minutters læsetid Hvis du er som folk er flest, når du hører Nike, ser du straks for dig et billede af det klassiske Swoosh-logo. Som et af verdens mest kendte logoer er det blevet fuld af betydning: et symbol på performance og principper, innovation og gåpåmod, kreativitet og forandring.  Det er blevet illustreret og 3D'et. Barberet ind i frisurer og tatoveret på kroppe. Det blev kunstnerisk remixet af den afdøde, store Virgil Abloh på så mange fantastiske måder – endda ved at overtræde brandets regler og tilføje en deformeret, malet version på Off White Zoom Tempo Solar Red-skoen. Mange andre ledende skikkelser inden for mode, musik, sport og kultur har leget med det i samarbejde med brandet. Og derfor ville det være rimeligt at antage, at det oprindeligt tog uger, måske måneder at kreere sådan et ikon med flere hold berømte designere inde over for at konceptualisere og raffinere det gennem runde efter runde med detaljer og diskussioner. Virkeligheden var helt anderledes.  Efter en løs orientering af brandets medstifter Phil Knight endte opgaven i hænderne på Carolyn Davidson, der var grafisk designstuderende på Portland State University. Med en kort leveringstid, fordi man skulle overholde deadlines i produktionen, var feedbacken hurtig, direkte og ikke udelukkende entusiastisk. Hun ankom til det lille, uanseelige konferencerum i Oregon, hvor der skulle skrives historie, med forskellige versioner, herunder én, der blot var en cirkel eller et hul (afhængig af din synsvinkel). Efter at have fejet fire andre muligheder af bordet blev det nærmere til et tøvende kompromis om Swoosh-logoet end en rungende hyldest. Knights umiddelbart tøvende reaktion er nu legendarisk. ## "Altså, jeg elsker det ikke. Men jeg vænner mig til det." Phil Knight Og sådan blev mærket – som på daværende tidspunkt blev kaldt "striben", hvilket Carolyn stadig kalder det den dag i dag – fløjet afsted til Guadalajara i Mexico for at få sat fremstillingen i gang. Det hastede så meget med at få det frem til tiden, at teamet sendte det afsted uden at tegne det rent efter mødet, så en håndtegnet version viste sig at være nok til at skoene kunne sættes i produktion. Resten er, som de siger, og som vi nu alle har set, historie. Swoosh-logoet blev til et kulturelt ikon, idét Davidson, der i ugevis havde tegnet sine designs på servietpapir, skabte noget, der var større, end nogen af de fremmødte nogensinde kunne have forestillet sig. Filmen ovenfor løfter sløret for endnu flere detaljer, du ikke kender, om symbolet, alle har lært at kende. Med hensyn til, hvad der er det næste i det legendariske logos historie – dét er op til dig. Men hold et vågent øje med Nikes Instagram-kanaler for at se, hvor en række kendte ansigter tager det med for at fejre dets 50-årsjubilæum. Udvalgte stjerner: A’ja Wilson, Ada Hegerberg, Bebe Vio, Chen Ye, Chloe Kim, Dina Asher-Smith, Dirk Nowitzki, Dylan Alcott, Faith Kipyegon, Feng Chen Wang, G Dragon, Giannis Antetokounmpo, Mia Hamm, Oksana Masters, Quinn, Ricardo Pepi, Ronaldinho, Sabrina Ionescu, Sophie Hahn, Virgil Abloh, Wang Shuang, Yoon Ahn og Yuto Horigome.  Oprindeligt udgivet: \[dato] ## Relaterede historier -  [](https://www.nike.com/dk/a/rebeller-stopper-aldrig) # Department of Nike Archives # Rebels Are Never Done -  [](https://www.nike.com/dk/a/udfordrer-konstant-konventionerne-circa-72) # Department of Nike Archives # Never Done Challenging Convention -  [](https://www.nike.com/dk/a/never-done-gentagelse-pegasus-loeberens-arbejdshest) # Department of Nike Archives # Never Done Iterating -  [](https://www.nike.com/dk/a/never-done-rising-fodbold-for-kvinder-naar-nye-hoejder) # Department of Nike Archives # Never Done Rising -  [](https://www.nike.com/dk/a/en-uendelig-stroem-af-spoergsmaal-nsrl) # Department of Nike Archives # Aldrig færdig med at stille spørgsmål Ressourcer [Gavekort](https://www.nike.com/dk/gavekort) [Find en butik](https://www.nike.com/dk/retail/) [Nike Journal](https://www.nike.com/dk/historier) [Bliv Member](https://www.nike.com/dk/medlemskab) [Feedback](https://www.nike.com#site-feedback) [Kampagnekoder](https://www.nike.com/dk/kampagnekode) [Running Shoe Finder](https://www.nike.com/dk/lob/find-sko) Hjælp [Hjælp](https://www.nike.com/dk/help) [Ordrestatus](https://www.nike.com/dk/orders/details) [Forsendelse og levering](https://www.nike.com/dk/help/a/forsendelse-levering-eu) [Returneringer](https://www.nike.com/dk/help/a/politik-for-returnering-eu) [Betalingsmuligheder](https://www.nike.com/dk/help/a/betalingsmuligheder-eu) [Kontakt os](https://www.nike.com/dk/help/#contact) [Anmeldelser](https://www.nike.com/dk/help/a/anmeldelser) Virksomhed [Om Nike](https://about.nike.com/) [Nyheder](https://news.nike.com/) [Karrieremuligheder](https://jobs.nike.com/) [Investorer](https://investors.nike.com/) [Bæredygtighed](https://www.nike.com/dk/baeredygtighed) [Tilgængelighed](https://www.nike.com/accessibility) [Erklæring om tilgængelighed](https://www.nike.com/dk/accessibility/statement) [Formål](https://www.nike.com/dk/purpose) [Nike Coaching](https://www.nike.com/dk/coaching) Fællesskabsrabatter [Studerende](https://services.sheerid.com/verify/68d15e386bcf0b059b3b1708/?locale=da) [Underviser](https://urldefense.com/v3/__https://services.sheerid.com/verify/68dcfa47c3f2fd1cd3069a9c/?locale=da__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx729LSDvQ%24) [Sundhedspersonale](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55e0d273c5b3a03a5b0ac/?locale=da__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx5EJ_BURw%24) [Ressourcer](https://www.nike.com/dk/help) [Gavekort](https://www.nike.com/dk/gavekort) [Find en butik](https://www.nike.com/dk/retail/) [Nike Journal](https://www.nike.com/dk/historier) [Bliv Member](https://www.nike.com/dk/medlemskab) [Feedback](https://www.nike.com#site-feedback) [Kampagnekoder](https://www.nike.com/dk/kampagnekode) [Running Shoe Finder](https://www.nike.com/dk/lob/find-sko) [Hjælp](https://about.nike.com/dk/help) [Hjælp](https://www.nike.com/dk/help) [Ordrestatus](https://www.nike.com/dk/orders/details) [Forsendelse og levering](https://www.nike.com/dk/help/a/forsendelse-levering-eu) [Returneringer](https://www.nike.com/dk/help/a/politik-for-returnering-eu) [Betalingsmuligheder](https://www.nike.com/dk/help/a/betalingsmuligheder-eu) [Kontakt os](https://www.nike.com/dk/help/#contact) [Anmeldelser](https://www.nike.com/dk/help/a/anmeldelser) [Virksomhed](https://about.nike.com/en) [Om Nike](https://about.nike.com/) [Nyheder](https://news.nike.com/) [Karrieremuligheder](https://jobs.nike.com/) [Investorer](https://investors.nike.com/) [Bæredygtighed](https://www.nike.com/dk/baeredygtighed) [Tilgængelighed](https://www.nike.com/accessibility) [Erklæring om tilgængelighed](https://www.nike.com/dk/accessibility/statement) [Formål](https://www.nike.com/dk/purpose) [Nike Coaching](https://www.nike.com/dk/coaching) ## Fællesskabsrabatter [Studerende](https://services.sheerid.com/verify/68d15e386bcf0b059b3b1708/?locale=da) [Underviser](https://urldefense.com/v3/__https://services.sheerid.com/verify/68dcfa47c3f2fd1cd3069a9c/?locale=da__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx729LSDvQ%24) [Sundhedspersonale](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55e0d273c5b3a03a5b0ac/?locale=da__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx5EJ_BURw%24) Danmark - © 2026 Nike, Inc. 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