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[ACG: All Conditions Gear](https://www.nike.com/dk/acg) - [Jordan](https://www.nike.com/dk/w/mand-jordan-37eefznik1) - [Kobe](https://www.nike.com/dk/w/mand-kobe-nik1zpgd6) - [NOCTA](https://www.nike.com/dk/w/mand-nocta-25nhbznik1) - [Kvinder](https://www.nike.com/dk/kvinder) - [Højdepunkter](https://www.nike.com/dk/w/nye-lanceringer-kvinder-3n82yz5e1x6) - [Nye lanceringer](https://www.nike.com/dk/w/nye-lanceringer-kvinder-3n82yz5e1x6) - [Bestsellere](https://www.nike.com/dk/w/kvinder-bestsellere-5e1x6z76m50) - [Nike Fleece-musthaves](https://www.nike.com/dk/w/kvinder-nike-studio-fleece-bekladning-5e1x6z6ymx6zs531) - [Tøjkollektioner til årstiden](https://www.nike.com/dk/w/seasonal-clothing-packs-9yawh) - [Style By Moon Shoe](https://www.nike.com/dk/nike-style-by) - [Tennis Slam](https://www.nike.com/dk/w/kvinder-tennis-slam-5e1x6z7vd60) - [Sko](https://www.nike.com/dk/w/kvinder-sko-5e1x6zy7ok) - [Alle sko](https://www.nike.com/dk/w/kvinder-sko-5e1x6zy7ok) - [Livsstil](https://www.nike.com/dk/w/kvinder-livsstil-sko-13jrmz5e1x6zy7ok) - 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[Sko](https://www.nike.com/dk/w/nikeskims-sko-b2asdzy7ok) - [Tilbehør](https://www.nike.com/dk/w/nikeskims-tilbehor-og-udstyr-awwpwzb2asd) - [Kollektioner](https://www.nike.com/dk/nikeskims-kollektionsguide) - [Alle kollektioner](https://www.nike.com/dk/w/nikeskims-b2asd) - [Shine](https://www.nike.com/dk/w/nikeskims-nikeskims-shine-aq8qbzb2asd) - [Matte](https://www.nike.com/dk/w/nikeskims-nikeskims-matte-5s3enzb2asd) - [Airy](https://www.nike.com/dk/w/nikeskims-nikeskims-airy-5c1qqzb2asd) - [Ribbed Seamless](https://www.nike.com/dk/w/nikeskims-nikeskims-seamless-6lh4szb2asd) - [Stretch Knit](https://www.nike.com/dk/w/nikeskims-nikeskims-stretch-knit-21jwlzb2asd) - [Studio Stretch](https://www.nike.com/dk/w/nikeskims-studio-stretch-admbq) - [Stretch Nylon](https://www.nike.com/dk/w/nikeskims-stretch-nylon-7sut9) - [Weightless](https://www.nike.com/dk/w/nikeskims-nikeskims-weightless-4csx8zb2asd) - [Shop efter farve](https://www.nike.com/dk/w/nikeskims-b2asd) - [Obsidian](https://www.nike.com/dk/w/nikeskims-sort-90poyzb2asd) - [Dark Sepia](https://www.nike.com/dk/w/nikeskims-dark-sepia-81pvm) - [Phoenix](https://www.nike.com/dk/w/nikeskims-phoenix-1jhtj) - [Cobalt](https://www.nike.com/dk/w/nikeskims-bla-8hfx3zb2asd) - [Ivory](https://www.nike.com/dk/w/nikeskims-hvid-4g797zb2asd) Cancel Annuller Populære søgeord [studio fleece](https://www.nike.com/dk/w?q=studio%20fleece&vst=studio%20fleece)[p-6000](https://www.nike.com/dk/w?q=p-6000&vst=p-6000)[sko](https://www.nike.com/dk/w?q=sko&vst=sko)[air max 95](https://www.nike.com/dk/w?q=air%20max%2095&vst=air%20max%2095)[fodboldstøvler](https://www.nike.com/dk/w?q=fodboldst%C3%B8vler&vst=fodboldst%C3%B8vler)[air max](https://www.nike.com/dk/w?q=air%20max&vst=air%20max)[air force 1](https://www.nike.com/dk/w?q=air%20force%201&vst=air%20force%201)[nike mind 001](https://www.nike.com/dk/w?q=nike%20mind%20001&vst=nike%20mind%20001) [](https://www.nike.com/dk/favorites "Favoritter")[](https://www.nike.com/dk/cart "Varer i kurv: 0") Shop alle nye lanceringer [Shop](https://www.nike.com/dk/w/new-3n82y) ## Inspiration - [Nyeste](https://www.nike.com/dk/historier) - [DNA](https://www.nike.com/dk/historier/dna) - [Coaching](https://www.nike.com/dk/historier/coaching) - [Atleter\*](https://www.nike.com/dk/historier/atleter) - [Community](https://www.nike.com/dk/historier/faellesskab) - [Kultur](https://www.nike.com/dk/historier/kultur) - [Innovation](https://www.nike.com/dk/historier/innovation) - [Alle historierne](https://www.nike.com/dk/historier/alle) Inspiration # En evig kilde til inspiration ##### Department of Nike Archives Nike blev i lige så høj grad bygget på ikonisk markedsføring som på innovative produkter, og tilgangen var lige så revolutionerende. Dyk ned i de reklamer, der drev os fremad, og læs om deres moderne modstykker. Sidst opdateret: 17. maj 2022 5 minutters læsetid I virksomhedens tidlige år var der mange hos Nike, der rejste børster ved idéen om traditionel markedsføring – intetsigende reklamer, der kun gik ud på at sælge et produkt. Hvad nu hvis der var en måde at eksperimentere på, hvor man kunne prøve nye ting, lade vilde idéer flyve frit og drømme vildt? Og hvad nu hvis vores atleter selv fik lov til at fortælle disse historier? I netop denne ånd har vi genfortolket nogle af vores mest berømte reklamer, så de lever op til nutidens syn på sport, med Nike-skabere og Nike-atleter som Naomi Osaka, Sky Brown, Sam Kerr, Marcus Rashford, Feng Chen Wang, Eliud Kipchoge og Giannis Antetokounmpo. Dette projekt blæser nyt liv i klassiske reklamekampagner og giver vores nuværende arsenal af personligheder mulighed for at sætte deres eget twist på nogle af vores allermest berømte reklamer.  Tyfon versus Giannis Antetokounmpo ## Giannis Antetokounmpo Giannis Antetokounmpos karriere har indtil videre grænset til det mytologiske. I overensstemmelse med Giannis's fantastiske opstigning inden for sin sport har vi genskabt en klassisk Nike Basketball-reklame, hvor Giannis kæmper mod den søvnløse gud Tyfon, alle monstres fader. Vi tænkte, at denne fantastiske kappestrid var den perfekte måde at hylde Giannis’s utrættelige, kompromisløse spil på. Drenge fra Wythenshawe bliver ikke bare mestre. De mestrer også forandring. Bag enhver stor målvogter er der en bold fra Sam Kerr. ## Marcus Rashford Vores berømte "Dream Crazy"-reklame er et sted for sportskulturens største forandringsskabere. Dette "Dream Crazy"-remix holder sig til den tradition med fodboldspilleren Marcus Rashford. Marcus er en atlet, der transcenderer sport og bruger sin platform til at bekæmpe racisme, hjemløshed og hungersnød blandt børn. Han er indbegrebet af en moderne superstjerne – en, som har overgået alle forventninger til et barn fra Wythenshawe. ## Sam Kerr Vi tænkte, at vores "Behind every goalkeeper..."-slogan passede perfekt til fodboldlegenden Sam Kerr, et moderne målmonster, som har scoret 59 mål for Australien og, i skrivende stund, 39 mål for Chelsea i 43 kampe. Sam Kerr er en tornado, og bag enhver stor målvogter ...  Drenge fra Wythenshawe bliver ikke bare mestre. De mestrer også forandring. Bag enhver stor målvogter er der en bold fra Sam Kerr. ## Marcus Rashford Vores berømte "Dream Crazy"-reklame er et sted for sportskulturens største forandringsskabere. Dette "Dream Crazy"-remix holder sig til den tradition med fodboldspilleren Marcus Rashford. Marcus er en atlet, der transcenderer sport og bruger sin platform til at bekæmpe racisme, hjemløshed og hungersnød blandt børn. Han er indbegrebet af en moderne superstjerne – en, som har overgået alle forventninger til et barn fra Wythenshawe. ## Sam Kerr Vi tænkte, at vores "Behind every goalkeeper..."-slogan passede perfekt til fodboldlegenden Sam Kerr, et moderne målmonster, som har scoret 59 mål for Australien og, i skrivende stund, 39 mål for Chelsea i 43 kampe. Sam Kerr er en tornado, og bag enhver stor målvogter ...  Hvem sagde, at kvinder ikke kan flyve? ## Sky Brown Som den yngste konkurrerende professionelle skateboarder har Sky Brown inspireret en hel generation af unge mennesker til at få øjnene op for sporten. Vi tænkte, at et remix af vores berømte “Who Said Woman Was Not Meant to Fly”-reklame med Sky er den perfekte opdatering, fordi Sky lever i himlen – som hendes navn antyder – og hendes tilstedeværelse der er en inspiration for den næste generation.  Ram bolden så højlydt, du kan. ## Naomi Osaka Naomi Osakas kulturelle gennemslagskraft er mere højlydt end hendes gennemslagskraft som atlet; ved at bruge sin stemme til at tale for og fremme mental sundhed har hun for altid ændret den måde, vi griber konkurrence an på. I dette nye bud på en gammel Nike Tennis-reklame hylder vi Naomis måde at være på, både på og uden for banen.  Feng Chen Wang-spørgeskema ## Feng Chen Wang Selvom vi har fokuseret mest på atleter, så er kunst og design er kæmpe del af Nikes reklamearv. Derfor har vi inddraget Feng Chen Wang, en lovende designer, i vores vintage spørgeskema-reklame. Hendes vision – og hendes fremsynede tilgang til mode, funktionalitet og bæredygtighed – vil bære brandet ind i fremtiden.  Der findes ingen mållinje. ## Eliud Kipchoge Vores “There is No Finish Line”-slogan er et tidligt glimt af vores etos, hvor man ser en enlig løber, der kæmper sig igennem en meditativ løbetur på en regnfuld dag. Vi besluttede at tage visionen videre med en reklame med Eliud Kipchoge – den kenyanske løber, som var den første i historien til at komme under 2-timersbarrieren i et maratonløb – i sit hjemland, hvor han løber på en jordvej på udkig efter sin næste milepæl.  Oprindeligt udgivet: \[dato] ## Relaterede historier -  [](https://www.nike.com/dk/a/rebeller-stopper-aldrig) # Department of Nike Archives # Rebels Are Never Done -  [](https://www.nike.com/dk/a/udfordrer-konstant-konventionerne-circa-72) # Department of Nike Archives # Never Done Challenging Convention -  [](https://www.nike.com/dk/a/never-done-gentagelse-pegasus-loeberens-arbejdshest) # Department of Nike Archives # Never Done Iterating -  [](https://www.nike.com/dk/a/never-done-rising-fodbold-for-kvinder-naar-nye-hoejder) # Department of Nike Archives # Never Done Rising -  [](https://www.nike.com/dk/a/en-uendelig-stroem-af-spoergsmaal-nsrl) # Department of Nike Archives # Aldrig færdig med at stille spørgsmål Ressourcer [Gavekort](https://www.nike.com/dk/gavekort) [Find en butik](https://www.nike.com/dk/retail/) [Nike Journal](https://www.nike.com/dk/historier) [Bliv Member](https://www.nike.com/dk/medlemskab) [Feedback](https://www.nike.com#site-feedback) [Kampagnekoder](https://www.nike.com/dk/kampagnekode) [Running Shoe Finder](https://www.nike.com/dk/lob/find-sko) Hjælp [Hjælp](https://www.nike.com/dk/help) [Ordrestatus](https://www.nike.com/dk/orders/details) [Forsendelse og levering](https://www.nike.com/dk/help/a/forsendelse-levering-eu) [Returneringer](https://www.nike.com/dk/help/a/politik-for-returnering-eu) [Betalingsmuligheder](https://www.nike.com/dk/help/a/betalingsmuligheder-eu) [Kontakt os](https://www.nike.com/dk/help/#contact) [Anmeldelser](https://www.nike.com/dk/help/a/anmeldelser) Virksomhed [Om Nike](https://about.nike.com/) [Nyheder](https://news.nike.com/) [Karrieremuligheder](https://jobs.nike.com/) [Investorer](https://investors.nike.com/) [Bæredygtighed](https://www.nike.com/dk/baeredygtighed) [Tilgængelighed](https://www.nike.com/accessibility) [Erklæring om tilgængelighed](https://www.nike.com/dk/accessibility/statement) [Formål](https://www.nike.com/dk/purpose) [Nike Coaching](https://www.nike.com/dk/coaching) Fællesskabsrabatter [Studerende](https://services.sheerid.com/verify/68d15e386bcf0b059b3b1708/?locale=da) [Underviser](https://urldefense.com/v3/__https://services.sheerid.com/verify/68dcfa47c3f2fd1cd3069a9c/?locale=da__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx729LSDvQ%24) [Sundhedspersonale](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55e0d273c5b3a03a5b0ac/?locale=da__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx5EJ_BURw%24) [Ressourcer](https://www.nike.com/dk/help) [Gavekort](https://www.nike.com/dk/gavekort) [Find en butik](https://www.nike.com/dk/retail/) [Nike Journal](https://www.nike.com/dk/historier) [Bliv Member](https://www.nike.com/dk/medlemskab) [Feedback](https://www.nike.com#site-feedback) [Kampagnekoder](https://www.nike.com/dk/kampagnekode) [Running Shoe Finder](https://www.nike.com/dk/lob/find-sko) [Hjælp](https://about.nike.com/dk/help) [Hjælp](https://www.nike.com/dk/help) [Ordrestatus](https://www.nike.com/dk/orders/details) [Forsendelse og levering](https://www.nike.com/dk/help/a/forsendelse-levering-eu) [Returneringer](https://www.nike.com/dk/help/a/politik-for-returnering-eu) [Betalingsmuligheder](https://www.nike.com/dk/help/a/betalingsmuligheder-eu) [Kontakt os](https://www.nike.com/dk/help/#contact) [Anmeldelser](https://www.nike.com/dk/help/a/anmeldelser) [Virksomhed](https://about.nike.com/en) [Om Nike](https://about.nike.com/) [Nyheder](https://news.nike.com/) [Karrieremuligheder](https://jobs.nike.com/) [Investorer](https://investors.nike.com/) [Bæredygtighed](https://www.nike.com/dk/baeredygtighed) [Tilgængelighed](https://www.nike.com/accessibility) [Erklæring om tilgængelighed](https://www.nike.com/dk/accessibility/statement) [Formål](https://www.nike.com/dk/purpose) [Nike Coaching](https://www.nike.com/dk/coaching) ## Fællesskabsrabatter [Studerende](https://services.sheerid.com/verify/68d15e386bcf0b059b3b1708/?locale=da) [Underviser](https://urldefense.com/v3/__https://services.sheerid.com/verify/68dcfa47c3f2fd1cd3069a9c/?locale=da__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx729LSDvQ%24) [Sundhedspersonale](https://urldefense.com/v3/__https://services.sheerid.com/verify/68d55e0d273c5b3a03a5b0ac/?locale=da__%3B%21%21KLCbKzk%21nTvDkRbY-BbSpoWsFhAQdmMrehEzU3loDux4_exRVjO9--Ik_EbQNJ3bX2gkEwR7F9cVVROFKqLxE4B8uW6bnx5EJ_BURw%24) Danmark - © 2026 Nike, Inc. 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